How is the business of Vipshop successful? What's the story of founder Shen Ya?

Shen Ya, co-founder, chairman and CEO of Vipshop, graduated from Shanghai Railway Institute with an EMBA degree from Cheung Kong Graduate School of Commerce. Before the establishment of Vipshop, he was the chairman of Guangzhou Nengyue Import and Export Co., Ltd. \x0d\ Before the establishment of Vipshop, Shen Ya * * * started his own business twice, but none of them had anything to do with e-commerce. From Wenzhou, he has a strong Wen Shang temperament, and business is their career password. \x0d\ At the beginning of their business, Shen Ya and his partner Hong Xiaobo were once regarded as "goods sweeping groups" because of their high positioning. They spent a lot of money on all kinds of luxury goods in Paris, but they couldn't sell them after returning home, and they all piled up in warehouses. The way of buyout and scarce orders made Shen Ya miserable. After three months of calm thinking, when he realized that the model of "too high positioning" was really "unacceptable" in China, he decisively adjusted the model, quickly turned "luxury sale" to the direction of high-end mass fashion brands, and concentrated on how to do a good job in the supply chain of clothing sale. After that, the transaction volume of Vipshop in running all the way doubled, the number of teams increased from the earliest 25 to more than 3,000, and the warehouse expanded from 80 square meters at that time to more than 400,000 square meters at the end of 20 13. \x0d\ Shen Ya's keen market sense and strong execution have been running through his business process. Think calmly in the face of adversity, and have the attitude and courage to sit still without hesitation after seeing the goal clearly. I believe that all setbacks leading to success can be a boost to our success.