What is the target customer description?

Target customers are the front end of marketing work. Only by establishing a certain kind of target customers among consumer groups can we carry out effective and targeted marketing affairs. The target customers of the enterprise can be one or more of the above five markets. In other words, the marketing target of an enterprise can include not only consumers, but also various organizations.

Marketing classifies the target customers of enterprises according to buyers and purchase purposes, including consumer market, producer market, middleman market, government market and international market.

Target customer discovery method

1, search method, there are many international and domestic fairs every year, such as Canton Fair, Hi-Tech Fair, SME Expo, etc. Trade fairs not only realize transactions, but more importantly, find customers, contact feelings and communicate. Enter "trade fair" or "exhibition" in the network search engine, and many international and domestic exhibitions will appear.

2. Sorting method, which is essentially an "information search method", includes existing customers, units that have had contact with enterprises, and participants in activities organized by enterprises (such as public relations and market research). Their information and materials should be well handled and preserved. When these materials are accumulated to a certain extent, it is a fortune.

3. Consultation method. Some industry organizations, technical service institutions, consulting units, etc. Often a large number of customer data and resources as well as related industry and market information are concentrated. Consulting is not only an effective way to find customers, but sometimes you can get services, help and support from these institutions, such as customer contact, introduction, market entry advice and so on.