In fact, the method is very simple. First of all, make clear the direction specified by Party A's KPI, such as exposure, click, investment retention, consultation, arrival at the store, transaction and so on. Once it is clear, we can prescribe the right medicine. Here, we take the automobile media as an example, and the automobile media examines the clue retention, the answer intention rate, the arrival rate and the transaction rate. So how can we achieve these effects?
The first is the amount of clues. Tianxia Media Studio (Shanghai) Co., Ltd. has a big data operation center, which can obtain a large amount of information about interested car buyers nationwide through the separate control mode, screen high-intention users through our self-operated customer service center, and finally provide them to the media library. In this way, a large number of high intention data can be obtained. How to complete the arrival rate? As mentioned earlier, the amount of clues, the order of magnitude is enough. Next, we will go to the store. Zhi Zhi's cultural media is divided into two parts, one is through the transformation of real clues, and the other is through offline activities. These tall users are passed on to the media through offline conversion to help the media complete the transformation to the store effect.
Then the most important part comes, and the transaction can also be said to be an order, which is relatively difficult. Tianxia Media Studio is also divided into two parts, one part is the transformation of real data, and the other part is that users who want to buy a car are willing to go to the store through media channels through various "network" information in the country. The above is just one of the supplementary effects of a media advertisement, and everything else is similar.