The brochure of catering design company is an important marketing tool, which can show the company's professionalism and design ability to potential customers. The following are some suggestions for catering design companies on how to make brochures:
1. Determine the target audience: Before designing the brochure, you must determine who the target audience is. You need to know their needs, preferences and expectations in order to provide them with truly valuable information.
2. Highlight the core advantages: highlight the company's characteristics and best performance in the brochure. By selecting the most representative projects and describing the successful cases in detail, we can explain the company's professional level and further prove the company's creativity and skills in catering design.
3. Speaking with pictures: The field of catering design pays attention to visual aesthetics, so the design of brochures should pay great attention to image elements and typesetting. It is widely recommended to match exquisite and high-quality photos, or put them into panoramic VR or 3D publicity and display, which will show the effect of the actual place more conveniently and quickly, save the introduction of language, and make the picture better than language.
4. Emphasize user experience: When designing brochures, restaurant design companies should emphasize user experience in both content and vision. From planning and layout, space design to material selection, it integrates elements such as food characteristics, and shows the details considered by the company when formulating strategies and completing projects in the best way through the combination of physical fantasy and digital model.
5. The structure is simple and clear: when designing the content structure of the brochure, it needs to be clear and easy to read, and the whole brochure should show a sense of process according to the order or theme. The content can be defined as a link with detailed visual exposition, so that the target readers can roughly understand the design process and present a panoramic view of various service product ranges without adding other unnecessary fancy colors or pictures, which is easy to disturb the line of sight.
6. Choose the right font and color: The catering company for beginners in marketing design suggests using common fonts, such as Song Ti, Kai Ti or Microsoft Yahei font. , and upgrade to a more difficult version of the bridge text bold or Chinese song title, in order to achieve good readability and intimacy; In the choice of color, it is best to follow the brand image. Based on the visual inspiration of color matching, the picture is more harmonious and attractive.
In a word, designing the brochure of catering design company is a process that needs to pay attention to details. Through careful design, combined with examples and pictures, the advantages of the company in the field of catering design are highlighted, so as to attract target customers, convey professional ability and values, and finally achieve the purpose of increasing sales performance.
Zhonghui Design Original Brochure Design Works
The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional brochure design company. I hope it helps you.