Company Name: BenQ Foreign Language Name: BenQ Headquarters Location: Taiwan Province Province, China Established Time: 200 1 Business Scope: Computer, Communication, Consumer Electronics, Vehicle Electronics Company Type: Wholly-owned company slogan: Enjoy Happy Technology Annual turnover: 32 billion yuan, number of employees: 2007? 1 10000 patent: more than 2026 R&D engineers: more than 3000 chairman: Li kunyao industry: 3C brand introduction, development process, brand culture, its products, customer orientation, commitment and brand introduction BenQ means "bringing joy and quality to life". BenQ BenQ is a global first-line 5C (computer, communication, consumer electronics, vehicle electronics, medical electronics) brand, the youngest and fastest-growing Fortune 500 enterprise in history, the top three LCD panel manufacturers in the world, and the only large China enterprise in Asia that spans many different fields. It owns BenQ Dentsu, BenQ Enterprise Service Center, AUO Optoelectronics, Jiashida Technology, Dafang Electronics, Marsh Technology, Dahong Technology and Dafang Electronics. There are 25 member enterprises such as Willimon Electronics, Dayun Precision, Daxing Materials, BenQ Furnace Building, Darron Electronics, BenQ Hospital, Sanfeng Medical, BenQ Materials, BenQ Medical Materials, Naipu, Fuxiang Industry, Long Da Electronics, Ding Kai Science and Technology, M.Setek, AUO Energy and Dayi Technology, which span PC, green energy, panels, solar energy and information and communication products. Group companies master key parts, share resources, coordinate with each other, integrate horizontally and divide vertically. Among them, BenQ Dentsu spans the 5C technical field and has a wide product portfolio. AU Optronics specializes in the research, development, manufacture and marketing of flat panel display modules, and mainly owns two production lines: plasma display (PDP) module and liquid crystal display (LCD) module. Dafang Electronics is committed to the research and development of professional communication and precision components. Its main products include keyboards, precision ceramic components and RF components for desktop computers and notebook computers. Marsh Technology mainly produces storage media and polarizing films. Ruiding Technology mainly provides LCD driver chips. BenQ focuses on providing enterprise information software, solutions, IT management consulting and training services, while BenQ Hospital provides the best quality and most advanced medical services in the world. Sanfeng Medical provides the most advanced medical equipment in the world. As a pioneer of digital convergence, BenQ BenQ takes "Enjoy Happy Technology" as its unique brand positioning, and integrates this concept into the technology and award-winning products of every leading industry in BenQ, which is the basic purpose of BenQ's product development, business model construction and partners' development of BenQ's corporate culture. It inspires BenQ's dedicated employees and points out that BenQ will become a responsible global citizen. Development course BenQ Dentsu was founded in Taiwan Province Province in 20001,and BenQ announced to build a leading brand of digital fashion with the concept of "enjoying pleasure and quality life". In June, 2002, Businessweek of the United States rated BenQ as 13 of "Top IT Enterprises 100 in 2002" and ranked sixth among global computer and peripheral enterprises. In February, 2003, Forbes magazine took BenQ as the cover story, and reported BenQ Dentsu's achievements in building BenQ brand with four pages. On June 5th, 2009+February, the 4th China Electronic Enterprise Brand Value List was announced in Beijing. The brand value of BenQ AUO Group is 32 billion yuan, ranking 20th among the top 300 brands of electronic enterprises and 6th in Taiwan Province Province. Today, the total investment of BenQ AUO Group in Chinese mainland has exceeded US$ 654.38 billion, and the total number of employees in Chinese mainland has exceeded 60,000. The enterprises have invested in Jiangsu, Huaihe, Nanjing, Shanghai, Xiamen and Shenzhen. The market share of LCD in BenQ, BenQ ranks first in the world, and DLP projector is also the champion of both global market share and sales volume. The sales volume of LCD TVs in Taiwan Province Province even surpassed Sony, becoming the first brand of Taiwanese TV sales, and DC digital cameras also fought their way out in the encirclement of Japanese brands. In order to truly achieve the pride of China digital brand and become the first brand culture of China brand, BenQ is constantly looking for new solutions close to consumers to provide you with valuable and happy life. In the past nine years, BenQ has used 4% annual turnover growth as R&D funds, and invested 654.38 billion US dollars in R&D before the end of 2065.438+00. Globally, BenQ has four R&D centers, including San Diego R&D Center in California, Hsinchu Foresight Technology Center, Taipei Digital Fashion R&D Center and Suzhou Software R&D Center, with more than 2,000 R&D personnel. By the middle of 1993, BenQ had obtained more than 1026 patents, and more than 1300 patents were still under review. In the group enterprises, it also has brilliant performance in technologies such as monitors, communication products, computer peripherals and key components, which has become a strong support for BenQ to develop online fashion products. BenQ In the future, BenQ will focus its research and development on optics, communication and display technology, and plans to develop a 2ms response time display that can protect eyesight and fully display fine image quality. On the other hand, we will also devote ourselves to developing cross-platform software so that BenQ can easily integrate with other manufacturers' products. BenQ has successfully combined the advantages of manufacturing industry and new enterprise model, and at the same time, it has used advanced photoelectric, video, communication, media, storage and image capabilities to make BenQ have proud achievements in developing digital products and integrating cross-platform software and hardware. At the same time, fully grasp the market pulse and global trend changes, and create product designs and concepts that conform to the trend of the times. BenQ, its product BenQ, initially focused on computer peripheral products, and gradually expanded into the fields of photoelectricity, communication and digital multimedia. BenQ Dentsu officially released its own brand "BenQ", with the core development concept of "networked fashion products", covering LCD monitors, CRT monitors, plasma monitors, LED monitors, projectors, digital hubs, optical drives, burners, DVD players, digital cameras, scanners, mobile phones, broadband networks, digital walkman (MP3, MP4), USB flash drives, printers, MID, and so on. In 2007, the turnover of BenQ BenQ was US$ 23 billion, and now it has 65,438+065,438+0000 employees. As a global IT industry leader and solution provider, BenQ Benq has reached the global leading scale in product research and development, manufacturing, sales and customer service: it has branches in Europe, America, Asia-Pacific countries and Chinese mainland, engaged in marketing and customer service; There are production bases in Suzhou, Xiamen, Shanghai, Taiwan Province, Penang and sicali. In terms of R&D, BenQ BenQ has R&D centers in Taipei, Taoyuan, Hsinchu, Shanghai, Suzhou, Xiamen and San Diego, USA, with more than 3,000 R&D engineers and more than 2,026 patents. Customer-oriented When thinking about any innovative ideas, BenQ always takes consumer demand as the starting point, because their demand is the basis of product development, instead of blindly pursuing advanced technology. In order to capture the spirit of the digital age and put forward the new product concept that is more in line with consumers' needs, we have set up a digital fashion research and development center in Taipei, focusing on major international markets, including Europe, Asia-Pacific region and the United States, and cooperating with global business partners to deeply understand the feelings of local people and tailor products and services that meet their needs. In addition, we keep communicating with other fashion industries, including fashion design, graphic design, interior design, etc., to understand the future life trends and fashion trends, and as a reference when developing new products. Our unique ideas make us a unique technology company. Commitment in the enjoyment network (enjoyment n EORK), BenQ emphasized that happiness happens naturally, just like when I was a child, I can laugh naturally, and I am fascinated by everything without too much scruples. Therefore, BenQ also expects everyone to experience this natural joy when using BenQ products. BenQ hopes that people can fully enjoy the online fashion life, so it is committed to developing products that combine work and entertainment to bridge the gap between different products. More importantly, let everyone live in a digital environment where there is no system integration problem and various devices can be perfectly combined. In order to realize this promise, BenQ team will focus more on developing diversified technologies, expertise and cross-platform systems. These efforts are aimed at making customers fully enjoy the fun brought by digital technology. Enjoyment network (Enjoyment Neork) is BenQ's promise to you.