Whether it is a new store or a second-hand store, the main factor that determines its success or failure is the local consumers. Therefore, when choosing a store, we must compare the purchases of local consumers.
Generally speaking, if a large number of local people are imported, and most of them are white-collar workers with strong spending power, economic common sense tells us that people's consumption level will be directly proportional to their income, so there will be more high-end specialty stores in this area, thus promoting the improvement of the rent level in this area. How to compare it with the demographic composition?
In fact, there is a very simple method, which is to compare the density and quality of surrounding buildings. Under normal circumstances, the density of real estate is high, and most of them are well-known developers, which means that there is a large population and buyers are mostly groups with higher incomes.
2. Compared with the traffic situation
The convenience of transportation largely determines the number of people who arrive.
Generally speaking, both the bustling downtown area and the new community business "upstart" have the characteristics of convenient transportation.
Therefore, whether it is a new store or a second-hand store, if the traffic situation is not ideal, it also means that there will not be much room for growth in the future. Of course, it should be noted that you can't choose a shop near the fast traffic artery. Although this kind of shop has the characteristics of high traffic convenience, people can't gather and can't bring popularity.
3, than the management team
A store is to a management team what a stone is to a craftsman.
A business operation team with rich management experience can revitalize a business project in a short time and become very popular. Compared with the management team, we can use the method commonly used by human resources departments when interviewing job seekers-behavioral interview, that is, we can predict the future behavior of the management team through its past behavior.
In the behavioral interview method, the most commonly used questions are "What have you done in the past", "How did you do it" and "What have you achieved", so investors can also learn from this way to examine which projects the management team has managed in the past, how to manage them and how to achieve results. Through this comparison, we will generally have a general understanding of the management ability of the management team.
4, than the planning prospects
In addition, the planning prospects in the region should also be comprehensively compared. Relatively speaking, the rising space of areas with stable population is obviously smaller than that of areas in the process of continuous improvement. What needs attention is the change of planning.
Because the current urban construction is in the ascendant, planning adjustments often occur, which will lead to the original downtown area suddenly changing its original appearance because of municipal construction. Although this kind of situation is rare, once it happens, it belongs to the "black swan" incident, which has a huge impact on investors and must be cautious.
Finally, after the store location is basically determined, we should also consider whether there is a certain parking location, whether it can meet the parking needs of consumer groups and retain high-end consumer groups. Is there a suitable advertising space and air door to facilitate advertising and promotion activities? Whether there is isolation or shielding, whether it can meet the habit of convenient consumption of consumer groups and so on.