What is the difference between information flow optimization and sem bidding optimization?

SEM search bidding advertisement and information flow advertisement are both one kind of Internet advertisements, which have both similarities and differences. The principle of SEM search bidding advertisement is that users find advertisements, and the principle of information flow advertisement is that advertisements find target audiences. Therefore, in our daily advertising work, the core content and advertising optimization strategy are also different.

1, SEM search bidding advertisement

SENM search bidding advertisement means that users search for keywords purchased by advertisers on the search engine, and the search results page will display related contents that match the keywords searched by users, including search bidding advertisements. Therefore, users who get through search bidding advertisements have clear needs, so the core work of SEMer is required to be keyword selection and other related work.

2. Information flow advertising

Information flow advertising needs to recommend relevant consulting content to users according to the content distribution mechanism of the platform itself. Users can find information flow advertisements in the daily browsing process, which are interspersed in the original information content of the platform. Therefore, it is necessary to screen out the potential audience when choosing to put in the information flow advertisement, so the core work of the information flow advertisement optimizer is how to write high-quality creative solutions.