1, advertising majors mainly study communication, introduction to advertising, advertising planning and creativity, advertising history, advertising copy writing, advertising laws and regulations and management, advertising media research, advertising camera and photography, practical art and advertising design, computer graphic design, advertising investigation, public relations, advertising effect evaluation, etc.
2. Employment direction and prospect salary of advertising major in 2022.
By February 24th, 2022, the average salary of 35,493 advertising graduates was 2,889 yuan, including 2,666 yuan for 3-5 years, 2,999 yuan for 0-2 years and 3,749 yuan for new graduates.
2022 advertising recruitment requirements
Advertising major, the salary offered by the recruitment company is negotiable, accounting for 92%; 0-2 years working experience is the highest requirement, accounting for 38%; College degree is the highest requirement, accounting for 53%.
Employment direction
After graduation, students majoring in advertising can engage in advertising management, advertising planning, creative design and production, marketing planning, market research and analysis in the advertising department of news media, advertising companies, market research and information consulting industries and enterprises and institutions.
2022 advertising positions
Graphic design, graphic designer, copywriter, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruitment specialist, planning manager, etc.
Urban employment index
The area with the largest number of employees in advertising major is Beijing. The highest paid area is Hangzhou.
Cities with more jobs are: Beijing [22246], Shanghai [19897], Guangzhou [18027], Shenzhen [1530], Wuhan [6946] and Hangzhou [64650].
Cities with relatively high employment salaries are: Hangzhou [4,374 yuan], Shanghai [3,625 yuan], Zhangjiakou [2,999 yuan], Guangzhou [2,749 yuan], Beijing [2,250 yuan], Chongqing [2,000 yuan], Wuhan [1899 yuan] and Suzhou [65,449 yuan].
Similar professional rankings
Advertising major belongs to journalism and communication in literature, among which journalism and communication are seven majors, and advertising major ranks 1 in journalism and communication major, ranking second in the whole literature category.
Among journalism and communication majors, the majors with good employment prospects are: advertising, journalism, communication, media creativity, radio and television journalism, editing and publishing, film and television education, translation, Japanese and so on.