E-commerce specialty refers to a new interdisciplinary subject which integrates computer science, marketing, management, economy, law, modern logistics and other disciplines. Referred to as e-commerce major.
E-commerce majors cultivate innovative compound e-commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and improve the management mode and level of enterprises by using computer information technology and modern logistics means. The training objectives of counterpart enterprises meet the requirements of 2 1 century.
Professional definition
From the literal meaning of English, e-commerce is a way to engage in various commercial activities by using advanced electronic technology. The essence of e-commerce should be a complete network business operation management information system. More specifically, it is a way to conduct various business activities by using the existing computer hardware equipment, software and network infrastructure through an electronic network environment connected by certain protocols. This is a strict definition. To put it bluntly, e-commerce generally refers to a way of using the Internet to conduct business activities, such as online marketing, online customer service, online advertising, online surveys and so on. E-commerce E-commerce on the Internet can be divided into three aspects: information service, transaction and payment. The main contents include: e-commerce advertising; Electronic purchase and exchange of transactions and electronic transaction vouchers; Electronic payment settlement and after-sales online service. The main types of transactions are business-to-business transactions (BtoC) and business-to-business transactions (BtoB). There are four subjects involved in e-commerce: customers (individual consumers or enterprise groups), merchants (including vendors, manufacturers, storage and transportation companies), banks (including issuers and acquirers) and certification centers.
E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business and trade activities around the world under the open network environment of the Internet, and realize online shopping for consumers, online trading for merchants and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities. E-commerce is a business activity using microcomputer technology and network communication technology. Governments, scholars and business people in various countries have given many different definitions according to their respective positions and different angles and degrees of participation in e-commerce.
professional field
This major has six major directions: website design and program direction, network marketing direction, network product planning direction, enterprise informatization, personal network entrepreneurship and bank card research and development, seo optimization and online store operation direction. E-commerce majors in different universities require different courses. Some colleges and universities pay attention to e-commerce network technology and computer technology, and some will pay attention to business model, which is mainly reflected in the departments where this major is located, some in management colleges and some in information. In this way, the specialties of students trained in various colleges and universities will also have certain differences.
main course
Computer network principle, introduction to e-commerce, online marketing practice, e-commerce website promotion, e-commerce customer service, e-commerce website construction and maintenance, introduction to international trade, e-commerce letter writing, e-commerce marketing writing practice, marketing planning, webpage color matching, webpage design, data structure, Photoshop, AdobeDreamweaver, html, Java language, web standards and website reconstruction, FlashActionscript animation design, UI design, e-commerce website construction, e-commerce management practice, ERP and customer relationship management, e-commerce logistics management, consumer psychology, e-commerce experimental news gathering and writing, network marketing, network database, mobile commerce, enterprise informatization, e-commerce system design, advertising planning, e-commerce and logistics, Photoshop image processing technology, Access database, marketing, enterprise operation and management, network consumer psychology, Illustrator, illustration creation technology foundation, Web development technology, RIA application development, data warehouse and mining, workflow, server management, database application, e-commerce and international trade, network marketing foundation and practice, exhibition marketing, e-mail marketing, telemarketing, telephone English, foreign trade oral English, E-commerce international trade course design, network marketing course design, publishing proofreading training, introduction to e-commerce (professional basis), XML, NLP super success, information resource retrieval, network information security, network economics, network law.
Occupational characteristics
From the meaning and development of e-commerce, we can see that e-commerce has the following basic characteristics:
Universality: As a new transaction mode, e-commerce has brought manufacturers, circulation enterprises, consumers and the government into a new world of network economy and digital existence.
Convenience: In the e-commerce environment, people are no longer limited by geographical areas. Customers can complete complicated business activities in the past in a very simple way, such as accessing account funds and inquiring about all-day information through online banking, and the service quality of enterprises to customers can also be greatly improved.
Integrity: E-commerce can standardize the workflow of transaction processing and integrate manual operation and electronic information processing into an inseparable whole, which can not only improve the utilization rate of manpower and material resources, but also improve the rigor of system operation.
Security: In e-commerce, security is a crucial core issue, which requires the network to provide an end-to-end security solution, such as encryption mechanism, signature mechanism, security management, access control, firewall, anti-virus protection and so on. This is very different from traditional business activities.
Coordination: Business activity itself is a coordination process, which requires coordination between customers and companies, manufacturers, wholesalers and retailers. In the e-commerce environment, banks, distribution centers, communication departments, technical services and other departments need to cooperate, and the whole process of e-commerce is often completed in one go.
Integration: E-commerce takes computer network as the main line, which highly integrates various functions of business activities and all parties involved in business activities. A high degree of integration further improves the efficiency of e-commerce.
Working direction
After graduation, I can engage in bank background operation (network operation), web design, website construction and maintenance of enterprises and institutions, or network editing, website content maintenance and network marketing (including international trade), marketing planning of enterprise goods and services, or engage in customer relationship management, e-commerce project management, e-commerce activity planning and operation, e-commerce system development and maintenance, e-commerce teaching and other work in schools at all levels. College graduates are mainly engaged in online marketing, online customer service and e-commerce project operation. College students can also engage in telemarketing in the call center.
Career direction
1. E-commerce service enterprises.
Including hardware (R&D, production, sales and integration), software (R&D, sales and implementation) and consulting. With the popularization of e-commerce applications, there is a certain demand for professionals who develop and sell related software and hardware, but this demand may be explicit or implicit. Under clear circumstances, employers will definitely recruit professionals who understand e-commerce. In the case of invisibility, the human resources department of the employer may not know that it is just right to recruit talents with e-commerce professional background in the face of the e-commerce needs of market customers, but only talents in related disciplines such as computers can barely cope with it, or ask them to supplement their e-commerce knowledge. Because of its "innate" professional breadth and depth, the demand of consulting industry is generally clear.
2. E-commerce enterprises.
For such an enterprise, whether it is a purely professional e-commerce enterprise or a brand-new operation mode combined with other main businesses (such as Xidan Shopping Mall), the demand for e-commerce professionals is the most suitable.
3. Traditional enterprises.
For traditional enterprises, e-commerce means new operating tools (such as corporate websites). People who operate new operating tools are nothing more than cultivating and recruiting professionals from employees who use old operating tools. Of course, I'm afraid the work of cultivating old employees depends on experts.
4. Traditional industries.
For traditional industries, e-commerce is a new commercial means. E-commerce will be used in trade, logistics, processing industry and agriculture. The purpose of proposing traditional industries specifically is that if you are interested in a certain industry, you should deeply understand the development status, development trend, new technologies and new products of this industry. Judging the development level and potential of e-commerce in this industry from a professional perspective. Of course, to make these judgments independently, we must reach a certain height in professional knowledge and practical ability.
Employment level
From the practical level, the implementation level, the planning level and the decision-making level, it is a process from simple to complex. It can be seen that there are fewer and fewer talents.
Practical operation level refers to the actual operation level in the operation of an e-commerce project.
The implementation layer refers to the implementation process of e-commerce projects. At this level, the ability to implement the project is the main requirement. It needs to be clear that not all projects are completed by one person. Refers to the ability to participate in or even lead a project, such as process planning, interface design, content architecture, etc.
Planning and decision-making layer refers to the ability to plan its e-commerce scheme according to the specific circumstances of the environment and enterprises, and to assist in the demonstration and decision-making of major project issues. For example, what kind of payment method and delivery method are used.
Employment post editor
1, network marketing specialist
E-commerce has been recognized by a considerable number of enterprises in China, especially the small and medium-sized enterprises which account for 99% of the total enterprises in China. Due to the needs of the survival and development of small and medium-sized enterprises, they urgently need to use the network as a means of high efficiency and low cost. Therefore, they have a great dependence on online marketing, a demand gap for online marketing talents, and a clear post responsibility for online marketing.
Network marketing specialists can effectively use B2B platforms, search engines, corporate websites, blogs and forums to help enterprises implement marketing activities.
2. Website planning/editing
General requirements: Familiar with business processes such as website planning, implementation, operation and publicity; Familiar with the operation and operation process of e-commerce, able to understand the development direction of e-commerce; Have a deep understanding of enterprise internet access and be familiar with the functional requirements of enterprise websites; Strong knowledge of Chinese and word processing, and knowledge of website column planning and operation management; Strong ability in selecting topics, planning, editing and summarizing; Familiar with computer operation, master basic network knowledge.
3. Website promotion
General requirements: responsible for website content/website design/website planning/website marketing planning; Website community related services, content planning and operation; Member maintenance and management; Good writing style, able to do marketing planning and copywriting independently; Can skillfully use all kinds of publicity media for publicity and promotion.
4. Website developers
General requirements: responsible for the development of website pages and technical support in the background; Can meet the needs of the business layer for the technical layer; Proficient in one of ASP/PHP/CGI development tools, able to independently develop the background; Proficient in SQLserver and Access, able to independently develop databases. 1 year development experience; Be able to read common JSP codes and write basic JSP programs; Proficient in HTML language, able to write HTML code by hand; Proficient in ASP. Net, JAVA, java script, SQLSERVER and other technologies; Familiar with Windows2000/2003 and Linux/Unix operating systems; Familiar with SQLServer and Oracle database management system; Familiar with website management, design planning, foreground production, background program production and database management processes and technologies.
This requirement is to summarize the job descriptions of several companies. Applicants do not necessarily have all the technical skills, which are included in several technical systems.
5. Website design
General requirements: Skillful use of Flash, Dreamweaver, Photoshop, css+div, xml+xsl (excluding programs) to edit web pages; Proficient in graphic design, familiar with FrontPage, DreamWeaver, Flash and other web production tools, able to undertake the production of large commercial websites; Familiar with Photoshop, Coreldraw and other graphic design and production software, familiar with HTML and ASP languages; Have a certain knowledge of visual communication design, and be good at the application of advertising creativity and design in online advertising and traditional media advertising; Have certain experience in website construction, VI design and application, have the spirit of communication and cooperation, and be creative; Familiar with java script, able to read jsp or servlet or php, able to complete dynamic web pages independently; Master HTML, java script, understand the principle of website program implementation, and have experience in cooperation with programmers.
6. Website Operation Manager/Supervisor
General requirements: familiar with the common methods of network marketing and have experience in the overall operation and management of e-commerce; Be able to make short, medium and long-term development plans for websites, implement and supervise them; Be able to complete the operation, marketing, advertising and sales of value-added products of the overall website and channel; Can complete the construction and management of the website operation team, and realize the strategic goal, traffic improvement and profit of the website.
7. Foreign trade e-commerce
General requirements: responsible for maintaining and responding to foreign trade customer inquiries on e-commerce platforms such as ecvv; Participate in the Canton Fair, Yiwu Fair, Cologne Expo and other professional Exhibitions (English expressions: Directindustry, exhibition, TradeFair, VirtualExpo).
This is a typical industry network marketing position. It can be predicted that with the in-depth application of e-commerce, online marketing will spread to all industries, and there will inevitably be online marketing of agricultural products, online marketing of household appliances, online marketing of clothing and so on. With this subdivision, from
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