China's financial expenditure on education accounts for only 3.58% of the national GDP, far below the international level of 4.07%-4.25%. Education in China needs to be improved. Wisdom education is the main direction of education development in China in the future because of its dual attributes. Since 20 13, online education and educational informatization have been in a period of rapid development, which has promoted the continuous expansion of the smart education market in China. In 20 18, the market size of intelligent education in China was about 532 billion yuan, up by 17. 13% year-on-year. Online education covers seven fields, with higher/academic education accounting for the largest proportion, accounting for 38.3% of the entire online education market.
1. Wisdom education has dual characteristics and has a very broad market prospect.
The essence of "wisdom education" is to realize the enjoyment of educational information and knowledge by means of educational informatization. "Wisdom education" has the attributes of "education" and "informatization". Online education is the carrier of intelligent education, and educational informatization is the technology to realize intelligent education. China's financial expenditure on education accounts for only 3.58% of the national GDP, far below the international level of 4.07%-4.25%. Education in China needs to be improved. Wisdom education is the main direction of education development in China in the future because of its dual attributes.
An analysis of the dual attributes of wisdom education
Source: Organized by Prospective Industry Research Institute.
In 2.20 18, the smart education market in China exceeded 530 billion.
In recent years, China's wisdom education has developed rapidly, especially the educational informatization marked by "three links and two platforms" has achieved a series of results. At present, the Internet access rate of primary and secondary schools in China has reached 97.6%, and the penetration rate of multimedia classrooms has reached 93.2 1%. High-quality digital education resources are increasingly abundant, information-based teaching is increasingly popular, and the pattern of "classroom use, frequent use and universal use" has taken shape. The transition from 1.0 to 2.0 has been realized, and the "revolutionary influence" on education reform and development has begun to appear, and it is moving towards the new goal of "two highs and one big in three aspects". Since 20 13, online education and educational informatization have been in a period of rapid development, which has promoted the continuous expansion of the smart education market in China.
According to the statistical data reported by Prospective Industry Research Institute, the smart education market in China has reached 223.3 billion yuan in 20 12. Since 20 13, online education and educational informatization have been in a period of rapid development, which has promoted the continuous expansion of the smart education market in China. By 20 17, the market scale of intelligent education in China has grown to 454.2 billion yuan, up by 19.09% year-on-year. According to the comprehensive calculation of the market scale of online education and education informatization, the market scale of smart education in China is about 532 billion yuan in 20 18, with a year-on-year increase of 17. 13%.
20 12-20 18 China intelligent education market size statistics and growth.
Data source: compiled by Prospective Industry Research Institute.
3. Multidimensional policies support the development of smart education industry.
The national level is also very concerned about the development of smart education industry in China, and has issued policies to support the development of smart education industry from various dimensions. In April of 20 18, the Ministry of Education issued the Action Plan of Education Informatization 2.0, which opened a new round of development stage of education informatization. 8 implementation actions are proposed in the 2.0 plan, and the pilot construction goal of the smart education demonstration zone is proposed for the first time, which also means that the investment structure of educational informatization funds under the 2.0 plan may be adjusted, and the 2.0 plan strives to realize the transformation from "information service education" to "information service education". Education informatization funds drive industry growth, and GDP growth is the source power. It is estimated that the funding for education informatization in 20 18 will not be less than 300 billion, and it is expected to reach 480 billion in 2025.
In March of 20 19, the Ministry of Education issued "Key Points of Education Informatization and Network Security in 20 19", which * * * put forward the core goal of 10 and 35 key tasks of1/kloc-0, and put forward specific implementation targets for vigorously developing education informatization. Key tasks include popularizing digital resource services in an all-round way, deepening the e-learning space coverage, vigorously implementing the network intelligence support project action, deepening the action of optimizing education governance capacity, and orderly carrying out the action of innovation and development of smart education, among which smart education and digital campus construction are the key construction directions of informatization 2.0.
4. Online education covers seven fields, with higher/academic education accounting for the largest proportion.
At present, online education in China covers seven fields, including various educational platforms for different age groups (preschool education, K 12 education) and all age groups (language learning, vocational training, etc.). ).
Generally speaking, the most popular products in the market are based on high-quality content (knowledge/information, live classroom) or practical tools (question and answer, dictionary, oral practice). Since 20 18, quality education and interest education have gradually attracted the attention of users. The fastest developing courses in the field of quality education are children's programming (typical enterprise programming cat) and thinking training (typical enterprise spark thinking).
Analysis of Online Education Coverage in China
Source: Organized by Prospective Industry Research Institute.
From the market share of these seven fields, higher/academic education accounts for the largest proportion, reaching 38.3%; The second-ranked vocational/qualification training market, relying on the huge social demand, has always occupied the main share of the entire online education market, accounting for 30.1%; With the full opening of the national two-child policy and the enhancement of parents' educational awareness after 1980s and 1990s, preschool education and K 12 education have ushered in new development opportunities, and their market share is gradually expanding.
Statistics on the market share of seven major areas covered by online education in China in 20 18.
Data source: compiled by Prospective Industry Research Institute.
For more data sources and analysis, please refer to "Analysis Report on Development Prospect Forecast and Investment Strategic Planning of Smart Education Industry in China" issued by Forward-looking Industry Research Institute. At the same time, Forward-looking Industrial Research Institute also provides industrial big data, industrial planning, industrial declaration, industrial park planning, industrial investment promotion and other solutions.