New marketing column

Cover story

The cover report is the crystallization of the wisdom of the editors of New Marketing. Integrate excellent editors, capture the marketing hotspots of industries, enterprises and academia, dig deep, dissect professionally, and report objectively, neutrally and thoroughly.

observe

Capture news hot spots in an all-round way, observe, refine, think and explore the marketing strategy and vision behind marketing events.

A keen leader

High-end dialogues show the business wisdom of top people, and marketing stories outline the colorful lives of business people, condense the marketing essence of elite people and enjoy their wisdom resources.

Cool marketing

Look at the world with innovative eyes, pay attention to emerging business models and marketing models, and present the latest and most cutting-edge marketing theories, concepts and practices.

Special column

Bringing together famous marketing experts at home and abroad, integrating authoritative voices in the industry, the column adheres to the academic principle of "a hundred schools of thought contend", explains the frontier thoughts of marketing, dedicates the wonderful views of marketing experts, dispels doubts and points out the maze.

Shang life

Experts in the fields of actual combat, consulting and academic circles directly express their thoughts calmly, brainstorm face to face, discuss and temper interactively, and learn from each other in teaching.