In 2004, he took over the first brand planning project: Delixi Group brand marketing planning business.
In 2005, Lu Yongfeng, one of the founders of the company, joined Suo Xiang.
In 2006, the company moved to Zhongguancun Creative Park in Haidian District and established Suo Xiang brand consulting company. Its main business has expanded to five parts: marketing, planning, design, communication and market research.
In 2007, The Theory and Practice of Integrated Marketing and Efficient Communication was published, which triggered the thinking of traditional marketing theory in China marketing circle.
In 2008, Suo Xiang cooperated with internationally renowned enterprises such as Dongfeng Motor, Geely Automobile, Midea Group and Industrial Bank.
In 2009, an online marketing center and a public relations media center were established, and dozens of online marketing planning and public communication teams were formed.
20 10, Suo Xiang first put forward the theory of "MDPP marketing total solution" in China, and put it into practice in serving customers.
In 20 1 1 year, the network marketing business in Suo Xiang was perfect, and the network marketing service contents of overall marketing strategy planning, marketing website construction, communication content planning, integrated communication promotion, e-commerce and data monitoring operation were formed.
20 12, Suo Xiang brand marketing institute was established. At the same time, Suo Xiang has successfully established two overseas institutions in Hongkong and London, England.
In 20 13, the company officially changed its name to Suo Xiang marketing planning agencies, and established eight professional functional departments and three logistics service departments, including market research center, brand planning center, brand design center, marketing planning center, marketing consulting center, public relations media center, network marketing center and marketing training center. At the end of the same year, invested in Hangzhou operation company.
In 20 14, Suo Xiang set up more than 220 creative execution teams. By the end of 20 13, it had served more than 500 enterprises, and 100 enterprises planned the whole case.