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Before Salesforce was founded 10 years ago, the SaaaS model had not been fully verified. As a pioneer, Salesforce laid two foundations before the economic crisis: the previous annual fee expanded from small and medium-sized customers to large customers. After the economic crisis, Salesforce faced the challenge of small and medium-sized customers closing down, but these two foundations helped Salesforce maintain stability. Strong cash flow has passed the trough.
Adobe, the world's largest SaaS market value, is not so optimistic compared with Salesforce in 2008, because most of its customers are small and medium-sized customers. In the third quarter of 2008, its revenue still increased by 4%, but then the growth rate of Adobe slowed down. Fortunately, Adobe was founded in 1982, and there were several rounds of winter in 2008. Therefore, on the basis of cash flow reserve, reduce operating costs, such as laying off 600 people in 2008.
To sum up, the reasons why these overseas software companies can survive the cold winter and even grow against the trend are as follows: maintaining stable cash flow before the crisis, serving big customers, buying on dips and having sufficient product reserves.
2. When the economy is in recession, it may be a good time for bargain-hunting mergers and acquisitions.
If Geely's M&A is an event of global concern, then more M&A cases will develop quietly at this time.
After 2008, salesforce took the opportunity to acquire a number of companies. The typical acquisition case is the acquisition of the customer service knowledge base software instranet. There are three reasons for the acquisition. First, during the economic crisis, small enterprises are more willing to be acquired and their prices will be reduced accordingly. Second, instranet can bring more customers to salesforce, such as orange, a British operator at that time.
Similarly, Adobe also acquired software developer Omniture and advertising solution provider TubeMogul for $654.38+08 billion during the economic crisis.
Only by mastering the technology dividend can we gain long-term vitality.
Carrefour once said that on the track of retail consumption upgrading and positive transformation and upgrading, Carrefour will focus on expanding four business forms: member stores, home business, retail cloud and Yiyun. In 2022, Carrefour takes users as the center, and all its businesses return to the core line of taking users as the center, insisting on accurate membership marketing and fine store operation, and firmly transforming into high-quality supply chain, high-quality store experience and high-quality performance service.
In addition, since 20021,Ai has started to try the member store format, and has opened two member stores in Pudong New Area and Qingpu District of Shanghai. According to Tian Rui, CEO of Carrefour in China, in the next three years, Carrefour's member stores will gradually expand in first-tier cities such as Beishangguangshen and other new first-tier cities, and it is estimated that 100 member stores will be opened. The Shanghai Composite Index rose by 2.42%, once again reaching the important mark of 3,000 points. Shenzhen Component Index rose 3.69%, Science and Technology Innovation 50 rose 4.88%, and Growth Enterprise Market Index rose 4. 1 1%. A-share market rebounded strongly.
The direct catalyst for the sharp rebound of the stock market is the convening of the the Political Bureau of the Communist Party of China (CPC) Central Committee Conference. On April 29th, a meeting was held in the Political Bureau of the Central Committee, China, at which important decisions were made on the current epidemic prevention and control policies, macro policies, real estate, platform economy and capital market, emphasizing the need to speed up the implementation of the established policies and raise the stability of the capital market to a new height.
The meeting involved ten key policy signals, including insisting on dynamic liquidation, steadily promoting the reform of stock issuance registration system, introducing specific measures to support the healthy development of platform economy, comprehensively strengthening infrastructure construction, and supporting local governments to improve real estate policies according to local conditions.
Pang Ming, chief economist and chief strategist of Huaxing Securities (HK), told financial reporters: Generally speaking, the meeting of the Political Bureau of the Communist Party of China is conducive to grasping the highest judgment of the current economic situation, focusing on the next work ideas, supporting policies to stimulate deployment, and avoiding investors from making systematic and comprehensive judgments on policy ideas, implementation timing and effects.
The meeting sent a positive signal to boost market sentiment; In addition, US stocks rose sharply overnight yesterday, and the high external sentiment spread to A shares, which led to a sharp rise again.
A shares returned to 3000 points.
On April 29th, A shares rose rapidly in a short time after the opening in the afternoon, and then kept a volatile upward trend. On that day, all important indexes rebounded sharply. The Shanghai Composite Index successfully recovered the important mark of 3000 points.
Green vegetable head is the main raw material for the production of packaged mustard tuber, accounting for about 40% of the main cost of Fuling mustard tuber. Qingcaitou has strict requirements on topography and climate, and its total output is limited. Affected by natural disasters and other factors, the production of green vegetables was reduced last year, which led to a record high purchase price.
In addition, in 20021year, Wujiang mustard tuber brand publicity fee increased by 1 13 times to 240 million yuan. As the cost rises, the gross profit margin drops by more than 5%. As a local state-owned enterprise, Zhou Binquan, chairman of Fuling mustard tuber for more than 20 years, is 59 years old this year. Does this wave of mass marketing want to make great progress before retirement?
In any case, the sales of the main products of Fuling mustard tuber show a downward trend and growth limit. Is this enterprise that was once valued by capital still fragrant?
0 1 weak sales.
Fuling mustard tuber is mainly engaged in mustard tuber product packaging and Wujiang mustard tuber brand. In addition, the company also has a few kimchi and radish businesses.
In the packaging mustard tuber industry, the market share of Fuling mustard tuber last year was about 365,438+0%, which is a proper leader. The market share of competitors such as Yuquan, Liubiju, Gaofuji and Weiju is less than 10%, which is much lower than Fuling mustard tuber.
At present, the market concentration of packaging mustard tuber industry is high, and the overall pattern is relatively stable. With the support of scale and brand advantages, Fuling mustard tuber should be able to maintain its current market share, but it seems more difficult to continue to expand its market share than before.
Fuling mustard tuber sales channel is mainly in dealers, and it is still vigorously promoting the sinking of county channels. In 2020, there were 2,648 dealers, an increase of 48% over last year. However, the emergence of new channels such as group buying makes the company's marketing full of variables.
Under the epidemic situation, group buying is prevalent, and the traditional supermarket channels have been hit unprecedented, and the pricing strategies and price systems of many companies, including mustard tuber manufacturers, have been disrupted. Because community group buying can greatly reduce wholesale links and product prices, brand manufacturers' right to speak on prices is gradually weakening.