Network marketing is an integral part of an enterprise's overall marketing strategy. Accurately speaking, network marketing is a marketing activity with the Internet as the main means.
All marketing activities with the Internet as the main means to achieve certain marketing purposes can be called network marketing (or network marketing). In other words, network marketing runs through the whole process of enterprise's online operation, including information collection and information release, and it has always been an important content in the e-commerce stage dominated by online transactions.
Network marketing is to carry out marketing activities with the Internet as the carrier, according to the ways, methods and concepts of network communication, so as to achieve organizational goals or social values. Network marketing came into being in the 1990s, and has developed since the end of the 20th century. The background of the emergence and development of network marketing mainly includes three aspects, namely, the development of network information technology, the change of consumer values and fierce commercial competition.
Synonyms of the concept of network marketing include: network marketing, network marketing, network marketing, word-of-mouth marketing, video marketing, network event marketing, social media marketing, Weibo marketing [1], blog marketing, knowledge marketing, integrated marketing, encyclopedia marketing, Baidu Know and so on.
Question 2: What is the job of online sales? Why? Online sales introduction
Like many emerging disciplines, "network marketing" does not have a recognized and perfect definition. Broadly speaking, all marketing activities that take the Internet as the main means to achieve certain marketing goals can be called network marketing (or network marketing). That is to say, network marketing runs through the whole process of enterprise's online operation, including information release and information collection, and it has always been an important content in the e-commerce stage dominated by online transactions.
For the understanding of network marketing, some scholars or network marketing practitioners often focus on some different aspects in their research and understanding of network marketing: some focus on the technical realization means of the network itself; Some pay attention to the promotion skills of websites; Some people equate online marketing with online direct selling; Others classify the online sales model of emerging e-commerce companies into the category of online marketing. ...
On the theory and method of network marketing, some monographs have been published in China, and many articles have also been published in professional newspapers. More information appears on Internet-related websites. Looking at the existing viewpoints, a complete system has not been formed. In the face of a lot of information, it gives people the feeling that trees can't see the forest.
In order to understand the whole picture of network marketing, it is necessary to give a reasonable definition of network marketing. From the perspective of "marketing", it is defined as: network marketing is an integral part of an enterprise's overall marketing strategy, and it is a marketing means based on the Internet and achieving certain marketing goals with the help of interconnection.
According to this definition, we can draw the following conclusions:
First, online marketing is not online sales. Online sales is the result of the development of online marketing to a certain stage. Network marketing is a basic activity aimed at network sales, but network marketing itself is not equal to network sales.
This can be explained from two aspects: (1) because the effect of online marketing may be manifested in many aspects, such as improving the brand value of enterprises and strengthening communication with customers. As a tool for releasing information to the outside world, online marketing activities may not achieve the purpose of online direct sales, but it is likely to help increase total sales; (2) Online promotion means not only rely on online marketing, but also often take many traditional ways, such as traditional media advertising, news release and publication of brochures.
Second, online marketing is not limited to online.
This may be a bit confusing, but how can it be called online marketing if it is not online? This is because the Internet itself is still a new thing. In China, the proportion of people surfing the Internet is still very small. Even people who have been online are interested in finding relevant information due to various factors, and they may not be able to find the required information smoothly through some conventional retrieval methods on the Internet. And for many beginners, they may not know how to query information at all. Therefore, a complete network marketing plan, in addition to online promotion, can be understood as marketing about network marketing itself, just like advertising about advertising.
Third, network marketing is based on traditional marketing theory.
Because network marketing is an integral part of an enterprise's overall marketing strategy, network marketing activities cannot exist independently without the overall marketing environment. Network marketing theory is the application and development of traditional marketing theory in the Internet environment. The comparison between network marketing theory and traditional marketing theory will be deeply analyzed in the following contents.
Network sales is to use the network to buy and sell.
Question 3: What is online sales? Network marketing is an integral part of an enterprise's overall marketing strategy, which is carried out to achieve the overall business objectives of the enterprise, and is a variety of activities in the network marketing environment created by the Internet as the basic means. "This is the definition of network marketing in" Fundamentals and Practice of Network Marketing "(Tsinghua University Press, 1, 2002), which has been widely quoted in various online marketing textbooks and online marketing papers.
Synonyms of the concept of network marketing include: network marketing, network marketing, network marketing, network marketing and so on. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with the Internet as the main means.
Network marketing has strong practical characteristics, and it is more practical to find the general methods and laws of network marketing from practice than empty theoretical discussion. Therefore, how to define online marketing is not the most important. The key is to understand the true meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet and provide effective support for enterprise marketing activities by using various Internet tools. This is why we must attach importance to the practical methods of online marketing in the research of online marketing.
Question 4: What is the result of online sales? Online sales are actually similar to actual sales. The same is true for online sales. Go to the customer, talk to the customer, and then make a deal. After the transaction is completed, the goods will be delivered. After the customer signs for it, the customer will confirm it and then evaluate it.
Question 5: What is the concept of network marketing? Hello!
According to Baidu Encyclopedia, online marketing (On-line Marketing or E-Marketing) is a new marketing method based on the Internet, which uses the interaction of digital information and online media to help achieve marketing goals. To put it simply, network marketing is a marketing activity with the Internet as the main means to achieve certain marketing purposes.
Network marketing came into being in the 1990s, and has developed since the end of the 20th century. The background of the emergence and development of network marketing mainly includes three aspects, namely, the development of network information technology, the change of consumer values and fierce commercial competition.
Synonyms of the concept of network marketing include: heart marketing, network marketing, internet marketing, network marketing, word-of-mouth marketing, video marketing, network event marketing, social media marketing, Weibo marketing, blog marketing, knowledge marketing, integrated marketing, encyclopedia marketing, Baidu Know, Baidu Post Bar, baidu promotion, B2B marketing, B2C marketing, network brand promotion, e-mail marketing, instant chat software marketing and network accuracy.
I hope I can help you!
Question 6: What is online sales? Network sales is a new type of sales method, which is spread through the internet with the main purpose of realizing profit. Baidu search bidding ranking provides three cooperation schemes: scheme 1: 1500 yuan promotion fee +600 yuan professional service fee scheme 2: 2,200 yuan promotion fee +800 yuan professional service fee scheme 3: 4,200 yuan promotion fee +800 yuan professional service fee cooperation scheme 1: 1. Target customer group A. Weak interest in network promotion, but willing to try; B. The enterprise scale is small, and the network promotion budget is small; 2. The number and location of product keywords selected by the enterprise: a. There are 1 product keywords in the industry category of the enterprise, such as machinery, chemical industry and textile, which appear in the top of Baidu search results10; The "product keywords" of the product names of six enterprises, such as packaging machinery and cleaning machinery, appeared in the top five of Baidu search results; C 12 "product keywords" of enterprise product portfolio categories, such as packaging machinery and equipment, cleaning machinery manufacturing, etc. , appearing in the top 3 of Baidu search results; D there are 1 "product keywords" in the enterprise name category: Shenma machinery, Zhejiang Shenma machinery, Zhejiang Shenma machinery, etc. , appear in front of Baidu search results1; Cooperation scheme 2 1, target customer group A. Understand network promotion and be in the product selection stage; B. Have a fixed network promotion budget; 2. The number and location of product keywords selected by the enterprise: a. There are 1 product keywords in the industry category of the enterprise, such as machinery, chemical industry and textile, which appear in the top of Baidu search results10; B 15 "product keywords" of product names of packaging machinery, cleaning machinery and other enterprises appear in the top 5 of Baidu search results; C 12 "product keywords" of enterprise product portfolio categories, such as packaging machinery and equipment, cleaning machinery manufacturing, etc. , appearing in the top 3 of Baidu search results; D there are 1 "product keywords" in the enterprise name category: Shenma machinery, Zhejiang Shenma machinery, Zhejiang Shenma machinery, etc. , appear in front of Baidu search results1; Cooperation plan 3 1, target customer group A. Familiar with network promotion, and may have done other promotion; B. the enterprise has a certain scale; 2. The number and location of product keywords selected by enterprises: A. There are 3-5 "product keywords" in the industry category of enterprises, such as machinery, chemical industry and textile. Appear in the top 5 of Baidu search results; B there are more than 20 "product keywords" in the enterprise product name category, such as packaging machine, dry cleaning machine, packaging machine, cleaning machine, etc. , appearing in the top 5 of Baidu search results; C. There are more than 20 "product keywords" in the enterprise product portfolio category, such as packaging machinery and equipment, cleaning machinery manufacturing, etc. , appearing in the top 3 of Baidu search results; D 3-5 "product keywords" of enterprise name category, such as Shenma machinery, Zhejiang Shenma machinery, Zhejiang Shenma machinery, etc. , appeared in the top 3 of Baidu search; E. 3-5 "product keywords" of a registered trademark of an enterprise, such as Shenma, appear before1of Baidu search results; (6) Business negotiation 1. What is business negotiation? Negotiation means that in order to reach an understanding with the other side of cooperation or competition, some steps need to be implemented in a certain way and order. 2. Negotiation elements: (1) Both sides must have fundamental differences of interest; (2) There are some ambiguities in reaching an agreed correct solution; (3) There must be opportunities for compromise and compromise; 3. Customers bargain with you and stick to the principle of impressing customers by giving high-quality services or other products; 4. Facing the price competition of other agents, highlight the company's professional position and service quality, collect evidence and report to Baidu in time; 5. The excuse for the customer not to sign the contract: a. Consider the solution: specify the time for the next contact, and the time interval should not exceed 2 days; B, talk about the solution in a few days: confirm the convenient contact time with the customer and guide the customer to implement it within 3 days; C. Return the solution to the leader: if there is no clear answer, the "leader" will handle it from the "leader"; Note: find out the real reason, suggest the next action to the customer or determine the time for another interview; (7) Sign the contract 1, pay attention to the other party's signal 2, seize the best opportunity 3, strike while the iron is hot ... >; & gt
Question 7: What is e-commerce? What is online sales? E-commerce: It is through a website like Alibaba that product information is posted on it, and buyers will talk to you when they see it. This kind of business, (I am not a professional) online sales is similar to this. You can understand it by visiting Alibaba often. It's not very profound. Internet company: This is too common. For example, Alibaba (the world's largest e-commerce platform), Baidu, googel, Sina, Yahoo,,,,
Question 8: What does online marketing mean? Network marketing does not simply refer to network technology, but marketing; Network marketing is not only online sales, but also a useful supplement to the existing marketing system of enterprises; Network marketing is the inevitable product of 4C (integrated marketing) marketing theory.
Network marketing is the internet of marketing at first, which replaces newspapers, mail, telephone, television and other intermediary media. Its essence is to use the internet to track and serve all aspects of products before, during and after sale. It runs through the whole business process of an enterprise, including finding new customers and serving old customers. It is an enterprise's business process based on modern marketing theory, using Internet technology and functions to meet customers' needs to the maximum extent, with the goal of opening up markets and increasing profits. It is the latest form of direct selling, which consists of interns, market research, customer analysis, product development, sales strategy and feedback information. Network marketing is only the basis of e-commerce. E-commerce is the sum of all kinds of business activities carried out by using the Internet, and it needs to solve related problems such as law, security, technology, authentication, payment and distribution. However, some of these problems are the bottleneck of Internet development in China. The demand for online marketing is not high, and there are no obstacles to the development of online marketing. There are many successful examples of implementing online marketing in the world. Some well-known enterprises have established their own websites. These websites carry out network marketing activities with their own unique website structure and function settings, distinct main ideas and webpage creativity, which have brought great wealth to these enterprises. For example, some large enterprises invest their bright images, excellent products and huge funds in big-name stars, and then use the halo effect of these stars to appreciate their brands, so that their products can gain inexhaustible market expansion capabilities, and the brand value has soared again and again.
On-lineMarketing (or Cybermarketing) is the full name of online direct selling, which belongs to a form of direct selling and is the product of the combination of enterprise marketing practice, modern information communication technology and computer network technology. Refers to various marketing activities (including network research, network new product development, network promotion, network distribution, network services, etc.). Based on electronic information technology, the enterprise takes computer network as the medium and means.
Network marketing has two characteristics: on the one hand, it is based on the Internet and takes the Internet as the marketing medium; On the other hand, it belongs to the category of marketing and is a manifestation of marketing. Enterprise network marketing includes two elements: enterprise network promotion and e-commerce. Network promotion refers to the use of the Internet for publicity and promotion activities. E-commerce refers to the use of simple, fast and low-cost electronic communication methods, and buyers and sellers can conduct various business activities without meeting. Network marketing, like traditional marketing, aims to achieve the purpose of enterprise marketing, but there are still great differences in actual operation and implementation.
Network marketing is a business activity based on modern marketing theory, with the help of network, communication and digital media technology, and driven by comprehensive factors such as scientific and technological progress, customer value change and market competition. It is the inevitable product of the information society. Network marketing can be divided into broad sense and narrow sense according to its realization mode. In a broad sense, it means that enterprises use all computer networks for marketing activities, and in a narrow sense, it means Internet marketing.
It also refers to the business activities of a series of products and services carried out by organizations or individuals to meet the needs of organizations or individuals based on the development of convenient Internet. Network marketing is an integral part of an enterprise's overall marketing strategy, and it is a marketing method based on the Internet to achieve certain marketing goals with the help of interconnection.
From the perspective of marketing, network marketing can be defined as: network marketing is a means to meet customers' needs and desires more effectively on the basis of the Internet, so as to achieve enterprise marketing goals. Network marketing is not online sales, and it is not equal to website promotion. Network marketing is a means, not an end. It is not limited to the Internet, nor is it equal to e-commerce. It does not exist in isolation, nor can it exist without the overall marketing environment. It should be regarded as the application and development of traditional marketing theory in the Internet environment.
Broadly speaking, enterprises use all networks (including social networks and computer networks; Intranet, industry system private network and Internet; Wired network, wireless network; Wired communication network and mobile communication network, etc. ) can be called network marketing.
In a narrow sense, anyone who uses the Internet as the main marketing tool to achieve a certain marketing purpose. & gt
Question 9: What is the specific definition of online marketing? E-Marketing is a new marketing method based on the Internet, which uses the interaction of digital information and online media to help achieve marketing goals.
1, generalized network marketing
Synonyms of the concept of network marketing include: network marketing, network marketing, network marketing, network marketing and so on. These words all have the same meaning. Generally speaking, network marketing is a marketing activity with the Internet as the main means.
Network marketing has strong practical characteristics, and it is more practical to find the general methods and laws of network marketing from practice than empty theoretical discussion. "China Network Marketing Network" brings together the latest, most complete and perfect network marketing information. Therefore, how to define online marketing is not the most important. The key is to understand the true meaning and purpose of online marketing, that is, to fully understand the new marketing environment of the Internet and provide effective support for enterprise marketing activities by using various Internet tools. This is why we must attach importance to the practical methods of online marketing in the research of online marketing.
2. Narrow network marketing
In a narrow sense, network marketing refers to the business activities of a series of products and services conducted by organizations or individuals to meet the needs of organizations or individuals based on the open and convenient Internet. Network marketing is a new business marketing model.
Question 10: What does online marketing mean? Network marketing is to spread all over the world through various information publishing tools.
In order to communicate with potential customers all over the world.
Let more people know your brand.
So online marketing needs to be very professional to operate.
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