APP can be selected in the scheme under construction.
Material division: today's headlines can be put into group pictures, small pictures, big pictures and horizontal videos;
Horizontal video and vertical video of Tik Tok and Tik Tok volcanoes;
Platform attributes: today's headlines: information creates value, and from the positioning point of view, user quality is ok;
? Tik Tok: record a good life; In positioning, there are more biased users;
Promoting short video, live broadcast, online interaction and opening a small shop in Tik Tok is an innovative short video e-commerce ecological closed loop.
Four parts of short video advertisement;
The content elements are clear: product achievement, competitive advantage, demand and pain point.
Choose video routines: dialogue, inversion, exaggeration, suspense, * * singing and comparison.
Design creative script: time, place, characters, theme, plot outline
Shooting and making videos
Short video marketing general routines:
Encounter problems-solve problems-recommend problems.
Directly attack the problem-provide solutions-guide the transformation