Share 4 successful cases of new media promotion.

More and more people have become mobile phone owners, and more and more users are concentrated on the mobile Internet. Mobile phones do everything from WeChat, Weibo, various apps and so on. Compared with the traditional Internet, users' attention and concentration have also broken the restriction that only search engines such as Baidu are the main entrance. More and more people have become mobile phone owners, and more and more users are concentrated on the mobile Internet. Mobile phones do everything from WeChat, Weibo, various apps and so on. Compared with the traditional Internet, users' attention and concentration have also broken the restriction that only search engines such as Baidu are the main entrance. In the increasingly fragmented environment of new media, how to promote new media marketing is a difficult problem for all Internet marketing planners. The author analyzes the marketing promotion of new media from several recent personal cases, hoping to help. 1, information flow triggers passenger flow This summer, the most popular water park in Xi 'an is the water park. In June, before the main water parks were fully opened, we organized and formulated a complete play strategy for the main water parks. At the same time, various comparisons were made between water parks, which aroused the interest and concern of users. Facts have proved that this strategy is correct. June 17 in the "Xi' an Life Network" attachment: play strategy ~! "More than 8,000 people reprinted, and the total reading volume of pictures and texts reached more than 654.38+10,000 (as shown below, due to the upgrade of WeChat public platform, the forwarding volume and collection volume merged, and the forwarding volume could not be seen. When the information flow reached its climax, the "Dibis 26 Open" was launched at the right time! ! Book it! ! There are details in it! ! ! ! ! "In this way, combined with the customer's demand and its accurate air ticket booking information, the total number of readings of this graphic page has reached 65,438+10,000. According to incomplete statistics, more than 100 tickets are booked through the WeChat public platform every day. 2. The time node of event marketing is very important. June to July is the day when college students bid farewell to campus graduation. On the campus of Xi Jiaotong University, the graduates of the class of 72 18 majoring in mechanical engineering and automation also posed in various shapes and photographed their own graduation photo. Different from graduation photo, who changed clothes in other schools, because there were only 18 girls in the class, this girl became the focus of this series of graduation photo and was "worshipped" by male students. After the headline of "Science Boys Without Sister Paper Can't afford to hurt graduation photo 18 Male Match 1 Female" was released today, it showed that the number of articles was 669,908, and the number of articles read was 135356 (as shown in the above picture), which was immediately praised by many people, and netizens vomited about their universities. The focus of this event is to capture the prevailing time node in graduation photo, and at the same time, it also captures the wonderful contradiction that there are more men than women in the photo, and quickly catches the attention of users, so it is successful. 3. Beauty is still one of the hot elements with high attention on the Internet. The incident of "the most beautiful tour guide in Yan 'an" can be said to be "an unintentional willow tree". Yang Xijun, a netizen of Sina Weibo, met a beautiful commentator while attending an activity at the Zaoyuan Revolutionary Memorial Hall in Yan 'an, and was moved by her beauty and captured her beautiful moment. "Yang Xijun" said in Weibo: # The most beautiful tour guide #. Weibo of "Yang Xijun" was quickly reprinted by many netizens. "I'm not a blog" said: # The most beautiful tour guide # is gentle and graceful, generous and elegant, and is simply a typical representative of her mother-in-law in northern Shaanxi. She has signed the official account of Sina Weibo, a local online media in Shaanxi, such as Western Network and Huashang Network, and provided this clue, which quickly triggered the forwarding of Western Network and Huashang Network. Later, it also attracted the attention of traditional media such as local TV stations and newspapers in Yan' an. According to incomplete statistics, "The Most Beautiful Tour Guide in Yan 'an" has been forwarded and commented by thousands of people on Sina Weibo and Tencent WeChat, and the related reading volume has exceeded 654.38+0 million, making it one of the fastest internet events in Shaanxi in a short time. The short video of "Xi 'an water park beauty ran out" caused the circle of friends to turn crazy. Similarly, after the short video of "Xi 'an Water Park Beauty Ran Out" was released on the beauty shoot and micro-vision, the circle of friends turned crazy. Although no water park has come forward to admit that it was made by itself, it is undeniable that this time, if it is successful, it will be a good successful marketing tool. Combined with the eye-catching publicity such as "bikini party for thousands of people" and "free admission for post-90 s beauty" launched by the water park, it is difficult to be attracted by hot beauty. It can be seen that anything related to "beauty" can easily lead to explosions as long as it pokes the user's G point, but it should be noted that "beauty marketing" can easily fall into a vulgar position if it is not used well, and it is not an effective way of precision marketing. 4. Popular people and movies can also hitch a ride to take advantage of popular people and movie marketing. It is not unusual, but how to leverage and graft is worth studying carefully. Not all customers can afford the money for film implantation, but they can also speculate if they are well positioned and seize the time. Transformers 4 is a Hollywood blockbuster in the United States, and its attention is naturally high. The director of "The Old Boy Raptors Crossing the River" was born on the Internet and has a good reputation and user base on the Internet for several years. The director of Meeting Without a Future is Han Han, who has a large number of fans. These people have a natural attention base. If used properly, they can also make a fortune. From the three film reviews published in today's headlines, we can see that we are extremely concerned about launching originality for popular people and movies in the first time. (Editor-in-Chief: Li) The information provided by the new perspective of online camp (www.eme10/.com) is helpful to you. Take a look again! ! !