How to obtain the most efficient credit customer resources?

Credit competition is unprecedented. In the early years, only banks could lend money, and there was nothing wrong with lying down to make money. Now all the immortals are at war. Non-bank credit institutions, famous and unnamed, are much larger online and offline than banks. There are more wolves and less meat, so the cake is so big, and the harvest of repeated deep ploughing is limited. At this time, it is necessary to talk about strategy. When you are chased by wolves on the grassland, the key is not whether you can outrun the wolves, but whether you can outrun your teammates. The survival law of the credit market is more profound.

Today we will discuss the acquisition of microfinance business and give some lessons to new partners.

There are various publicity channels for organizations to expand their influence and brand awareness, which are nothing more than online and offline. Offline is divided into posters/leaflets/booths/banners/road flag advertisements/car door signs/car bodies/stop signs/booth advertisements/QR code scanning/roving movies and so on. It has been said that leaflets have the worst effect. We think it depends on the target group. If a leaflet is sent to the right person and a leaflet is sent to the wrong person, the life cycle is at most five seconds. Even if it is effective, efficiency is worth thinking about. Fundamentally speaking, these methods are still a hard work.

Let's see how top sales are done.

The customer resources in the hands of top sales staff are almost inexhaustible, and they are also distributed to colleagues when they are too busy. It turns out that he has the advantage of scale, and scale comes from the foundation. The pipeline has been laid in the early stage, and only maintenance is needed in the later stage. I can't help it My reputation is getting better and better.

Use your brain to market.

When laying the foundation, he, like others, ran hard one by one and said earnestly that he often failed. No, he is different from others. He is more patient and skillful. It seems that he came back for nothing that day, but he is summing up and analyzing, and knows where it is not his target area and where it is not his target customer. After summing up the analysis, he won't make the same mistake again. This is his difference.

Scale marketing.

Only by getting customers in batches can the scale be reversed, not for the immediate gains and losses of one city and one pool, but for the long term, and reserve in advance after seeing three months, six months or even longer. For example, participate in public welfare, volunteers, group tours, mountain climbing, square dance, investment fairs, exhibitions, etc. It seems that in order to get acquainted, it is actually full of routines.

Smell marketing.

The olfactory sensitivity of top sales is several times that of ordinary sales. For example, if you want to find information by all means, you must master the information of annual meeting, morning meeting, customer appreciation meeting, business promotion information and even villagers' meeting, and go to crowded places. There are business opportunities only when people are popular, which is much better than inserting cards in the parking lot or issuing business cards at intersections.