But if we really need to sum up a * * * law, it is goal-oriented thinking+action, or effect-oriented content+communication.
Corporate consultants pay more attention to the media. The core is what to spread and how to spread it.
Spreading what needs to be done with one's head buried, enduring loneliness, requires in-depth thinking and excavation, and then forms a process containing one's own unique views and opinions, and then carries out professional improvement and packaging.
In the different stages of refining and service, whether it is sharp comments, hearty discussions, books on system specialty, fascinating courses, enlightening consultation or brainstorming, your achievements are temporary finished products, and they are just ways to help your customers achieve their expected goals.
First of all, it is necessary to study the target market and customer base they are facing, including their behavior habits, ways of thinking, subjective likes and dislikes, and even biological clocks and other things with sexual laws. What are the most effective media, platforms and activity circles for them, and how do they get used to new things and incorporate them into their own decisions? These problems need to be studied in depth before actual communication actions.
What is their position and situation in the whole industry? And stress, more importantly, in the decision-making process, what is the specific role played and the interests of the core concern, etc., also need you to feel the same.
Communication itself is a systematic project, whether in the choice of media channels, the formulation and implementation of appeal strategies, the perfection and appeal of copywriting strategies, whether your communication needs to include product promotion factors or simple image communication strategies. Problems such as the combination strategy of media and products need to be considered in advance.