May Day is coming, so
Planning scheme of promotion activities in internet cafes
Focus on spreading a point. Internet cafe activities are a platform to display the brand image of Internet cafes, not ordinary promotional activities. It is necessary to determine the activity point and theme, taking the point as the basis and main line of planning. Many activities in internet cafes cost a lot of money, but I don't know what it is, so I can't leave a deep impression on customers. Therefore, Internet cafes need to extract a distinct selling point, build the popularity of Internet cafe activities and spread it, so as to integrate related resources and achieve the activity goals.
And this is the most exciting and vivid place in the activity link design of Internet cafes. Perhaps after many years, the plot is mostly forgotten, but it can still be remembered. Internet cafe activity planning needs to create such a wonderful climax, and this climax link should be designed to be more distinctive, more targeted and easier to spread. Of course, the centralized communication of a selling point is not just a message, but a combination of two factors, namely, the goal of the activity and the target customer, to highlight a point and improve the effect of the activity.
Planning should be comprehensive and operation should be strict. The skills of activity planning in Internet cafes are comprehensive. Because internet cafe activities only give us a chance to succeed or fail. Internet cafe activities are not movies and TV series, and cannot be repeated. Every time it's a live broadcast, once the mistake can't be made up, it must not be taken lightly.
In fact, there are many uncertainties in the activities of Internet cafes, so in order to prevent accidents, we should have a strong sense of crisis in the process of planning and implementation, fully predict possible risks and formulate corresponding countermeasures. Only by eliminating all risks can the planning scheme be guaranteed.
When an emergency happens, you should improvise, don't worry, don't complain, keep a clear head, be calm, quickly find out the reason and confirm the truth. One way that has caused negative effects is to apologize to the public in time to prevent it from happening again, establish antagonistic relations with different customers, avoid negative publicity, and strategically handle the relationship between the owner and the customer, otherwise it will be difficult to repair; The other way is to turn the crisis into an opportunity, expand the scope of communication with the help of emergencies, spread sincerity with the help of public opinion, win public support, and turn passivity into initiative.
Many internet cafes do activities. Due to the lack of awareness of customer research, limited level of customer research, time constraints and other reasons, it is common to miss this important work link of customer research. It is a common fault of some so-called masters to think of a good idea and find a suitable day for activities. But without investigation, there is no right to speak.
Only by finding out one's strengths and weaknesses, understanding the psychology and needs of customers, grasping the market dynamics of competitors, and comprehensively analyzing and forecasting, can we foster strengths and avoid weaknesses, adjust one's activity strategy and win the success of the activity.