Although it is not clear what factors have affected the ranking of official WeChat accounts, we can know a thing or two through speculation:
1, is it certified?
2, the number of fans, in theory, the higher the number of fans, the higher the search ranking, but Tencent should reduce the weight of fans in the ranking in order to crack down on these marketing tubas.
3. Platform information. This is the most important factor in determining the ranking. Putting it on the WeChat consultation number is the number of information consulted+the number of information answered. Why do they overlap? Because it adds up to information exchange, information exchange is called service, which Tencent hopes to see. It is worth noting that Tencent hopes to see some exchanges among more members, not just two people. Even an automatic reply is better than no reply.
There are other aspects:
1. Register with brand keywords to ensure that your WeChat name and nickname are not squatted; At this point, the celebrity ID on the email has been registered for marketing.
2. After authentication, you can directly search in the "Search Number" menu;
3. Nicknames and WeChat names can protect different brand keywords;
4. Improve the number and activity of your WeChat fans, and WeChat will give priority.
4. Weibo SEO