service content
First, it is conducive to better meeting customer needs. The analysis reports of high-net-worth customers released by a number of consulting institutions and private banks show that customers' demand for value-added services is growing, and the requirements for value-added services are getting higher and higher. The value-added services of private banks help to meet the strong needs of customers in many aspects, such as "food, clothing, use, transportation, medicine, teaching and playing".
Second, it helps to improve the customer experience of private banks. The value-added services of private banks can provide help and convenience for customers to enjoy a higher quality of life, which is conducive to enhancing customers' high-end, exclusive and private experience.
Third, it helps to expand and maintain private banking customers. Through the value-added services of private banks, commercial banks can better market and expand new private bank customers, maintain and enhance the stock of private bank customers and improve customer loyalty.
Fourth, it will help business development and establish a brand image. Private banks can integrate all kinds of high-quality resources, which is helpful to improve the service ability of private banks, promote business development and establish a good brand image. In the future, value-added services will become one of the important development trends of private banks and will play a greater role.