1, strong participation in classroom teaching:
Children's teaching methods are different, and the traditional cultural and educational methods are usually only applicable to some college students, which is also the reason why most college students' test scores are stagnant. However, the classroom teaching of the live education APP is highly participatory, and the teaching characteristics of teachers are different. Customers can choose the right teacher according to their own learning and training needs. However, some teachers' teaching classroom design style is humorous, so that children can fully learn knowledge in an interesting atmosphere and urge them to have the necessary passion for learning and training.
2. The actual effect of publicity planning is excellent:
In recent years, educational live apps have just begun to introduce some new technological elements, such as VR culture education, to attract customers to download apps for free. This just shows that the cultural and educational webcast platform has done a good job in publicity, planning, marketing and promotion, and related apps have also felt the excellent practical effects of publicity, planning, marketing and promotion.
2. What are the methods for the development and design of the live education APP?
1, 1 vs 1 live room culture and education:
A large number of live education apps help children to improve their academic performance, while 1 right 1 way of live education room allows teachers to communicate and learn with college students' clients, and teachers can immediately correct college students' incorrect teaching methods, help them establish appropriate awareness of learning and training, and guide children's learning and training characteristics 1.
2. Cultural education in the live broadcast room of online courses:
This way of live education is mainly used to deal with many college students. Customers are trained according to the courses they choose, and then they can watch online courses by entering the culture and education classroom for live broadcast at special time. Everyone can study together, and the teacher will practice creating a 1 wechat group after class, so that customers with the same course content can learn to exchange work experience and work together.
Many educational live apps are designed to help children shape their learning and training preferences. After all, learning and training is a long-term thing, and it is impossible to have a big development foundation overnight. Therefore, long-term application of live education app may benefit customers.
Short video APP development
The rapid rise of short video apps has made the competition in the live broadcast industry more intense, and many platforms have been eliminated because they do not adapt to the market. The live broadcast still maintains a strong vitality. What can short video bring to live broadcast? For e-commerce, short video can show the production and processing process of goods and the characteristics of goods, attract the attention of buyers, and live broadcast can be used to promote and sell goods, which complement each other and maximize the sales of sellers. Short video fans have a large flow, which can effectively drain the live broadcast platform, which is conducive to the realization of the platform and can increase the freshness of live broadcast. Users can also learn about the anchor's life through short videos and narrow the distance between the anchor and the fans.
Compared with short video apps, live apps are more interactive between fans and anchors, and are not limited by time. Fans can participate in the live broadcast room in real time, which meets the needs of close communication between fans and anchors. Diversified live broadcast mode can also satisfy the pursuit and exploration of young people. Moreover, there are many ways to realize the live APP.
Short video APP has risen rapidly in the market because of its uniqueness. Short video is mainly short, but its content and value will be ignored because of short. Short videos make full use of the fragmentation time of the public, and it has become the habit of many people to brush at will, filling the fragmentation time of people waiting for buses and elevators. Compared with live broadcast, short video takes less time and has a lower threshold for use. A mobile phone can easily complete the shooting, production and uploading of video, which is simple to operate and convenient to use, and more in line with the needs of the public.
Three ways to realize live app traffic
1, rewards, props, membership level and other platforms have strong social attributes, users can interact with anchors, and anchors try their best to show their talents in order to retain fans. Users can recharge their money on the platform and convert it into corresponding virtual currency, and then buy gifts and props for their favorite anchors. The anchor and platform are divided in proportion. If the anchor is a member of the guild, it will be solved by the guild and the platform. Members can improve their membership level and identity privilege on the platform through recharge and consumption behavior. For example: avatar beautification, member identification, admission special effects, etc. This is the most important way to realize traffic on the live broadcast platform. Representative platforms include betta fish and YY live broadcast.
2. E-commerce shopping guide income
Network celebrity anchors cooperate with merchants or run their own Taobao shops, such as clothing store anchors, to introduce the texture and try-on of clothes during the broadcast process. When fans see their favorite clothes, they can communicate with the anchor about the size and other information, and then join the shopping cart to pay. On 20 16, Maybelline invited Angelababy and 50 online celebrities to broadcast a news conference live in new york. The two-hour live broadcast attracted 5 million people to watch, and nearly 10000 lipsticks were sold in just two hours, equivalent to more than 1400000 yuan. Representative platforms include Taobao Live and Aauto.
3. Advertising revenue
After the platform has a certain amount of traffic, it can cooperate with advertisers, put advertisements between the platform app and the live broadcast room, and even design the rewarded gifts as advertisers' goods. Settle with advertisers through display times and purchase conversion. Some popular anchors can also insert advertisements during breaks.
Six core scenes of live app
Live network celebrities: rely on the personal charm of network celebrities or a star to attract fans and trade unions. Reward with gifts and draw on the platform to achieve online profit. Represents the platform.
Live e-commerce: the anchor introduces the goods through live broadcast and tries them according to the user's requirements, thus realizing the sales of the goods. On behalf of the platform Taobao live broadcast.
Live social networking: make friends and join the circle through live broadcast, and realize online profit by charging membership fees and reward fees. On behalf of the platform momo.
Live game: a game or game is broadcast live, and members can post barrage to communicate with the anchor. Make a profit by advertising and rewarding. Represents the platform tiger tooth and panda.
Live training: Online education and training can be realized by online booking and paying to watch the live broadcast. Represents platform 5 1talk.
Conference live broadcast: Through live broadcast, employees and customers can view the conference site in real time, representing Yunxi, the platform.
Live APP develops core functions
Live room: create rooms, room settings, room administrator settings, room user list, user management, etc.