1, Bidding Ranking Bidding Ranking is a kind of online advertising promotion method based on effect, which was first introduced by Baidu in China. After purchasing this service, enterprises will register a certain number of keywords, and their promotion information will first appear in the corresponding search results of netizens. Every time a potential customer is attracted to visit, the enterprise needs to pay a click fee for it.
2, hot zone income Baidu launched a hot zone on the basis of bidding ranking. Hot spots display the advertising text chain of enterprises in the golden position of the search results page of Baidu Search Alliance website, so that the websites and products of enterprises can be displayed in front of netizens to the maximum extent. Hot spots make enterprises' websites and products get more attention and achieve better publicity and promotion effects. Baidu Hotzone takes year as the purchasing and publishing unit, and implements the principle of first come, first served. If both companies click on the same location with the same keyword, the company that pays first can get the location.
3. Image promotion income Baidu image promotion is a network promotion method for specific keywords. It pays a fixed fee according to the time period and appears in the result area on the first page of Baidu image search results. Different words have different prices. After purchasing the keywords promoted by pictures, enterprises will be found by users who actively search for these keywords and show them the pictures promoted by enterprises, which will bring business opportunities to enterprises. Baidu picture promotion has a fixed ranking, first come, first served, and charged annually.
4. Brand Zone Revenue Baidu Brand Zone is an information publishing platform tailored for well-known brands at the top of web search results. It is an innovative search mode, which integrates the display results such as text, pictures and videos to enhance the search experience of netizens. In the brand exhibition area, the rich information of enterprise official website is presented to netizens in a selected and more direct way, so many netizens can more conveniently understand the brand official website information and obtain the required enterprise information. This is also in line with Baidu's mission and ideal: let people get information most conveniently and find what they want!
5. Online advertising revenue
(1) accurate advertising. Accurate advertising is to analyze the historical online behavior of netizens in Baidu, and according to the behavior pattern and the correlation between search content and advertising, the system calculates whether it is determined as the target. The accurate advertising system will target the audience from three latitudes: time, netizen behavior and interactive content, and the weight of each latitude is different. The closer to the bull's-eye, the higher the index weight. (2) Full-flow advertising. Most of Baidu's full-flow advertisements are charged by the day. For advertisements with excessive traffic, they will be sold in equal parts, and some will be charged according to traffic (advertising exposure).
(3) integrate advertising. For community and event marketing, Baidu supports the way of packaging and selling special resources, and each scheme is priced separately according to the cooperation of resources.
6. Baidu Alliance Revenue Baidu Alliance has been committed to helping partners tap the promotion value of professional traffic and help customers promote the most valuable delivery channels. It is one of the most powerful Internet alliance systems in China. The mission of Baidu Alliance is to build an honest, professional and reliable pan-media platform for China Internet, and help its partners to succeed in their respective fields.
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