1. Brand background: Midea Ningmeng is a brand of Midea Group, and Jin Jing is a brand of Haier Group.
2. Different positioning: Midea Ningmeng's product positioning is relatively high-end and the price is relatively high, aiming at family consumer groups, while Jin Jing's product positioning is relatively mid-range and the price is relatively affordable, aiming at middle and low-end consumer groups.