Comparison of strategies of bain consulting company.

Among the global strategic consulting companies, McKinsey, Boston and Bain Consulting are leading. Its consulting business entered China in 1980s, and more than 20 years have passed. Although there have been some mistakes in the market competition, its perfect consulting service model has been widely recognized by the consulting community. McKinsey: The business network covers 43 countries, 82 branches and nearly 9,000 employees. McKinsey entered the Asia-Pacific region on 1959, and its business in China began on 1985. Since then, McKinsey has set up branches in Hong Kong, Taipei, Shanghai and Beijing. Chinese mainland company was established in 1993. McKinsey Greater China has about 180 consultants, and Chinese mainland has more than 80 consultants. The staff size of Greater China has surpassed that of Boston Branch. The clients of McKinsey & Company China have grown from 65,438+0,000% multinational companies to more than 60% local companies in China today, including state-owned enterprises and private enterprises. From 1996 to 2000, McKinsey has done nearly 300 consulting projects in Greater China, not including the incomplete projects, which is very challenging. Boston: Boston Consulting Group was founded in 1963. After nearly 40 years of development, Boston Consulting Group has become a world-famous management consulting company. Provide professional consulting services on development strategy and business performance for large international enterprises and organizations. Boston entered the China market in 1980s, and formally established Boston Consulting Shanghai Co., Ltd. 1993 in Shanghai in June. At present, there are more than 70 consultants in China, including Hongkong, and 2,700 consultants worldwide. Bain: Bain &; The company was founded in 1973 and its headquarters is in Boston. Its main founder, William Bain, was employed by Boston Consulting Group in his early years. 1973, Bain led several consultants to leave Boston Company and set up Bain Company. From 1973 to the mid-1980s, Bain's annual growth rate was about 50%. 1998, Bain Company has nearly 1500 consultants, with an annual income of 450 million US dollars, and its customers are mainly distributed in more than 60 countries.

Bain officially established an office in Beijing on 1993, which is the first strategic consulting company in Beijing. There are more than 50 consultants in China and more than 2,800 consultants around the world. McKinsey: The characteristic of a devout consulting pastor McKinsey is to strictly abide by the rules and regulations. Some people even call McKinsey a devout consulting priest. "When consulting, we must be independent and not interfere too much in the internal affairs of clients", which was a commandment put forward by marvin bower, one of the founders of McKinsey in the last century. This commandment has occupied a leading position in the consulting industry for a long time, and has been regarded as the golden rule by many consulting companies, and has also become the first industry criterion for the growth of the consulting industry. Boston: 1963 Occupy the market with knowledge management. At the beginning of its establishment, Boston Consulting Group established a highly centralized intellectual resource center at its headquarters and embarked on a business road of "occupying the market with knowledge management". Bain: provide the best results for customers. Bain's consultants are committed to improving the total economic value of customers. They believe that what they provide to customers should be based on experience to beat competitors and strive for more returns. Their business is not limited to any single traditional industry, but has a unique perspective from many industries and business models. What customers get from them is always the best result, not a report. Mckinsey McKinsey's consulting focuses on the concerns of senior management, designing and formulating integrated solutions for customers in different industries, including corporate strategy formulation, operation and organizational structure. It usually focuses on customer quantifiable performance improvement, such as increasing sales revenue, profit cost, delivery time and quality. The main business scope of Boston Company involves consumer goods and retail, industrial products, energy and public utilities, medical care, high technology, financial services and other industries. Mainly provide consulting services for enterprises in the following aspects:

Resource allocation between different enterprise categories; Develop diversified new businesses; Formulate a long-term strategy to adapt to changes in the competitive environment; Understand the strength and business policies of competitors; Expand new brands and reposition the original brands; Improve the response to customer needs in sales, manufacturing, operation and new product development; Identify appropriate opportunities, establish strategic alliances and joint ventures, and conduct acquisitions and spin-offs; Help new enterprises to embark on the track of normal operation.

At present, Boston is gradually exploring other special fields, including mining, pulp and paper industry, environmental ecology and other industries; And the management concepts such as "value-based management mode" and "enterprise reengineering project" developed for enterprise strategic innovation. Bain's main business areas include: strategic decision-making, e-commerce strategy, customer relationship, enterprise growth, enterprise operation management optimization, supply chain management, organization and change management, mergers and acquisitions. McKinsey: The famous three-level theory and 7S model McKinsey put forward the famous three-level theory and 7S model in consulting theory.

The core of the three-level theory is to choose the second-level business on the basis of ensuring the core business, so that it can develop to the first level quickly, and at the same time choose the third-level business for the long-term development in the future.

The 7s model points out that enterprises must fully consider all aspects in the development process, including structure, system, style, employees, skills, strategy and the same values. In other words, it is not enough for an enterprise to have a clear strategy and a well-thought-out action plan. In this model, strategy, structure and system are considered as the "hardware" of enterprise success, while style, people, skills and the same values are considered as the "software" of enterprise successful operation. Boston: Boston matrix leading series consulting tools Boston's business philosophy has influenced countless companies in the world. Nowadays, the popular competitive tactics in business, such as price war, advertising war, listing farce, dumping and anti-dumping, seem to be rooted in Boston Consulting Group.

Boston put forward a series of analytical tools and management concepts: experience curve, time-based competition, market segmentation marketing, investment or product portfolio strategy (growth/occupancy matrix), portfolio strategy, growth/share matrix, value-based management, sustainable growth formula, total shareholder value, strategic market segmentation, strategic segmentation, customer discovery and value chain analysis. Bain: "Main profit" pursues sustained profit growth. After 10 years of strategic decision, Bain Company published the book "Main Profit". The results in the book show that in the past 10 years, 90% of the global companies failed to achieve sustained profit growth. After analyzing the strategy of long-term profitable companies, Bain found that there are two crucial factors for an enterprise to successfully formulate and implement its growth strategy: releasing the full potential of its core business; Expand peripheral business around core business. During the research of this theory, Bain Company summarized a series of enterprise consulting theories, such as market division, competitor evaluation, profit analysis of neighboring industries, customer analysis, customer group segmentation, productivity improvement, competitiveness benchmarking management, customer loyalty, price analysis, related business division and market entry analysis.