What kind of responsibility does the company's Internet insurance practitioners have for their own Internet insurance marketing publicity information?

Insurance practitioners are directly responsible for publishing insurance marketing publicity information from the media, and superior leaders and relevant persons in charge of institutions are responsible for managing the insurance marketing publicity information of insurance practitioners under their jurisdiction.

I. Internet insurance:

Internet insurance refers to the networking of the whole insurance process, such as insurance information consultation, insurance scheme design, insurance, payment, underwriting, underwriting, policy information inquiry, security change, renewal payment and claim payment. No matter from the concept, market or business scope, online insurance has a broad development space. In June, 2020, China Banking Regulatory Commission issued the Notice on Standardizing the Traceability Management of Internet Insurance Sales Behavior, focusing on the management of Internet insurance sales pages and sales process records, clarifying the links, contents and interaction modes of Internet insurance sales, innovating the version management mechanism of sales pages, and coping with the difficulties in obtaining evidence caused by continuous iterative updating of insurance sales pages under the Internet background.

Internet insurance is a new insurance marketing model based on computer internet, which is different from the traditional insurance agent marketing model. Internet insurance refers to the economic behavior of insurance companies or new third-party insurance networks to support insurance sales management activities by using the Internet and e-commerce technology.

Second, advantages:

1. Compared with the traditional insurance promotion method, Internet insurance allows customers to choose their own products. Customers can compare the products of several insurance companies online, with transparent premiums and clear rights and interests, which can greatly reduce the surrender rate of traditional insurance sales.

2. The service is more convenient. Click the mouse to complete online product consultation, electronic insurance policy sent to the mailbox and so on.

3, claims are easier. Internet makes insurance easier, information flows faster, and it is no longer as difficult for customers to claim compensation as before.

Insurance companies can also benefit a lot from internet insurance. First of all, the network can promote the accelerated development of the traditional insurance industry, reduce the cost of insurance type selection, insurance plan design and sales, and help improve the operating efficiency of insurance companies. According to statistics, selling insurance policies or providing services to customers through the Internet saves 58% to 765,438+0% compared with traditional marketing methods.