After the new product goes on the market, it is necessary to determine the franchisee target group suitable for you according to the market positioning, product characteristics and channel characteristics of the product. Enterprises should pay attention to the long-term development of enterprises and require franchisees to have the ability to operate the market. It doesn't mean that you can become a franchisee as long as you have money. Don't just treat attracting investment as a means for enterprises to circle money.
Attracting investment is a two-way choice, just like falling in love and asking two of a kind. If enterprises are regarded as men, then franchisees are women. The man should show his own strength and his own mate selection criteria, and the woman should also see if she can meet the man's requirements according to her own conditions. If the conditions are met, it is good for both sides. The conditions do not match, and it is a loss for both sides to put them together reluctantly. If the franchisee is not selected properly, the normal operation of the market will be affected by the lack of franchisee's operating ability in the future market operation. Because the sales volume can't go up, franchisees blindly seek support from manufacturers, and the support of manufacturers is often linked to sales volume, so they can't give too much support to franchisees, which leads to the disconnection of cooperation and eventually leads to the "death" of franchisees.
The franchisee fell, which seems to be only the loss of the franchisee, and has no impact on the enterprise, but it is not. Generally speaking, the number of franchisees established when a product enters a region is limited, and the dumping of local franchisees represents the loss of enterprises in the market in this region. It is not so easy for enterprises to re-enter the market, although it is caused by the franchisee's personal reasons, but it is not clear. Because people don't know the truth, they will lose confidence in their products and it is difficult to develop new franchisees. Therefore, for enterprises, what is lost is not franchisees, but the whole regional market. Enterprises should be targeted in the choice of franchisees when inviting investment, rather than picking mushrooms. Although everyone wants the more mushrooms in the basket, the better. However, we must learn to quit poisonous mushrooms. Otherwise, you may satisfy your desires at first, but you may end up hurting yourself.