Before the Shanghai Auto Show, a poster of Geely Automobile Group attracted our attention. Geely'
Before the Shanghai Auto Show, a poster of Geely Automobile Group attracted our attention. Geely's Geely brand, Lectra brand and Krypton brand will be registered at the Shanghai Auto Show, and restylane will bring the first model-pure electric intelligent rear-drive SUV restylane 7.
Ruilan is Geely's only power exchange brand, so it has also been supported by many resources of the group. Different from the high-end positioning of another domestic tram enterprise, restylane's products give people the feeling of being close to the people. Taking the opportunity of Shanghai Auto Show, we were lucky enough to walk into restylane Auto to see their views on "light life".
TopDriver: What is the product positioning of Geely Ruilan 7? What is the significance for restylane?
Restylane Auto: In the middle of the new energy market, we must adopt the differentiation strategy at this stage to occupy the target market. Geely Ruilan 7 takes "rear drive+intelligence" as the core differentiation.
We adopted a five-link independent suspension with more precise direction control on the Geely Ruilan 7; Safer and more responsive integrated brake-by-wire system; Power output is more flexible, and kinetic energy recovery is multi-stage and stepless adjustment. Adopt high-performance rear-drive motor, which makes driving more stable, steering more flexible and power more powerful. It is no exaggeration to say that we have achieved the handling quality of luxury cars.
Geely restylane 7 is equipped with three kinds of radars: laser radar, 4D millimeter wave radar and ultrasonic radar, which can bring 360-degree omni-directional super perception. As for the intelligent cockpit, Geely Ruilan 7 adopts the double flagship 7nm chip "Longying No.1" developed by Geely, which is also the first 7nm automotive chip in China. Its integrated easy cartoon Antola computing platform is comparable to Qualcomm Snapdragon 8 155 chip, while Ruilan 7 is equipped with Diatola, and its vehicle fluency is not lost to new energy luxury brands.
In the price range of restylane, Geely restylane 7 has realized the dual values of manipulating new experiences, being smarter and safer, and has the potential of "natural explosion".
TopDriver: There are two models, restylane 7 and restylane 9. What brand tasks do they undertake?
Restylane Auto: Through Geely restylane 7, we fully capture the sports track, accurately attract indigenous groups on the Internet, build a more sporty and younger rear-drive pure electric SUV, and continue to attract young people.
As a full-size pure electric SUV, Geely Ruilan 9 will continue to focus on the family track. The 6-seat version and 7-seat version can meet the various needs of family travel, helping large family users to enjoy life while taking care of their work. Ruilan can fully cover the mainstream target market with the help of two major models.
Extreme Drive TopDriver: restylane's products are all integrated with charging and replacing electricity, which can be charged and replaced. What are the benefits of this mode of replenishing energy?
Restylane Auto: First of all, this is based on our brand declaration "light life, start with full power". Changing electricity gives car owners one more choice. Car owners are no longer anxious about electricity and enjoy their free life easily. Restylane automobile can support four charging methods, namely 1 min fast battery changing, 40-minute fast charging, 7kW household charging pile and 2kW slow charging.
The second is to ensure the safety of the battery. In the battery replacement mode, the battery can undergo a routine "physical examination". The power station dynamically monitors the state of charge, temperature and other indicators of the power battery, collects and analyzes the data of the power battery by using big data, and replaces the battery that may have problems in time to reduce the occurrence of safety accidents of the power battery.
TopDriver: what do you think is the development trend of the automobile market this year?
Restylane Auto: First, the deep penetration of new energy has been rapidly improved. The acceleration of new energy vehicles began in the second half of 20021. Last year's car sales remained between 26 million and 27 million, and the greater "credit" was actually brought by new energy vehicles. By the end of 2022, the penetration rate of new energy vehicles reached 29.5%, and the annual sales exceeded 6.5 million, a full increase of 3 million compared with 202 1. It is estimated that the penetration rate of new energy will reach 40%~45% in 2023, and the sales volume will reach nearly 9 million vehicles. Judging from this momentum, it can be said that it is ahead of time for new energy vehicles to replace fuel vehicles as the mainstream of the market.
Second, the prospect of China cars going to sea can be expected. China's new energy vehicles are highly competitive in the international market. We have the most complete upstream and downstream industrial chain of new energy vehicles in the world, and have indisputable advantages in raw materials, parts, research and development, manufacturing, production and consumption concepts. It can even be said that we have firmly occupied the leading position of the new energy track, and we have formulated the rules of the game for the new energy track. Therefore, compared with the increasingly severe domestic market, our products and experience have great advantages in entering the global market. Therefore, going out to sea and participating in the global competition of new energy vehicles is the real blue ocean of new energy vehicles in China.
Top drivers: What goals does restylane set for overseas markets in 2023?
Restylane Auto: 2022 is the first year of restylane's overseas export. Under the epidemic situation, we overcame all kinds of difficulties and successfully completed the company's sales task. In 2023, restylane will officially open overseas export channels, and it is estimated that at least 20,000 units will be exported throughout the year. To achieve "two no less than": not less than their own growth, not less than the growth of the industry.
This article comes from the self-cultivation of the author and driver of Easy Car Number, and the copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.