Online and offline integration, complementary integration: informationization, chain, industrialization and platform.
1, the effectiveness of information chain construction, targeted information services, smooth channels and complete chain.
2. Open up the supply chain, aggregate high-quality products+rationalize supply guarantee+expand the sales market.
3. Integrate standardization and scale of production end of industrial chain+high efficiency of circulation link+diversification of retail end.
4. Brand effect of agricultural products forming value chain+intensive effect of circulation link+service innovation of retailers.
Second, build four platforms.
Producer-Information Platform-Logistics Platform-Trading Platform-Community Platform-Consumers
Third, the information platform
Offline: New Farmers' Union, New Farmers' Activities, New Farmers' Services and New Farmers' Forum.
New products of scientific research institutions: domestic new products, foreign new products and processed new products.
Industry association new technology planting technology, processing technology, cold chain technology
E-commerce manager's new marketing case, marketing classroom and marketing consultation
Online: a new agricultural information public service platform (PC+ mobile terminal)
Target customers: new farmers' professional companies, manpower researchers, investors and e-commerce.
Fourth, the logistics platform
Offline: Local Logistics Park Train Drivers Union
Alliance between large-scale logistics enterprises and warehousing enterprises
Cold chain logistics alliance of large e-commerce enterprises
Large wholesale market agricultural products wholesale alliance
Online: agricultural products logistics public service platform (PC+ mobile terminal)
Target customers: manufacturers, cooperatives, suppliers, middlemen and fresh e-commerce.
Verb (abbreviation of verb) trading platform
Offline: New Farmers Alliance Food Channel Local Products Museum Cooperative Recommended Standard Base Recommended Family Farm Recommended
Trade self-discipline convention, food channel, excellent products and famous products, enterprise reputation recommendation, inquiry and transaction evaluation system, imported food database
Third-party data services, e-commerce channels, high-quality products, direct supply channels, transaction rankings, safety publicity
Third-party payment B2B channel supply and demand information, price information, retailer database group purchase service.
Online: public service platform for agricultural products trading (PC+ mobile terminal)
Target customers: manufacturers, cooperatives, suppliers, importers and fresh e-commerce buyers.
Sixth, the community platform.
Online: community fresh food store-special fruit
Community convenience store-Xin xian zi ti
Community vegetable market-cheap vegetables
Community supermarket-raw & fresh food pre-sale
Online: public service platform for agricultural products community (PC+ mobile terminal)
Target customers: white-collar community consumers in catering enterprises and institutions, universities, enterprises and institutions.