Real estate creative marketing means
First, Wu loves to talk about "appetite"
Helen, in spring, treat everyone in Wu to lobster!
In early summer, crayfish shops can be seen everywhere on the streets of Wuhan. From Qianjiang lobster to steamed shrimp, from Bali lobster to grilled shrimp, Wu * * * makes crayfish famous far and wide. There is a joke that foreign lobsters are flooding, and Wu * * * plans to parachute in to eat crayfish to solve the "shrimp disaster" in their country. It can be seen that a bite of lobster and a glass of beer have become the image of Wu * * * who loves shrimp. In view of this feature of Wu * * *, Helen put out an advertisement in the spring to invite everyone in Wu * * to eat lobster.
Comments, creativity, culture and style will eventually fit the project itself, which will not only have an impact, but also expand sales. Hellenborg can be regarded as a model of Wuhan real estate positioning marketing. Lobster, real estate, these untouchable things, were made into a free meal by Hellenborg. It is said that holding people's soft hands, eating people's soft mouths, and eating crayfish that Wu * * * people can't put down, the sentence "Please invite Wu * * * people to eat shrimp" really earned enough shouting. It is estimated that the marketing team is also a loyal fan of crayfish.
Second, mahjong is suitable for selling houses.
Master Ma Tan killed King Maque in Jiangcheng, and the new world Evergrande Palace was born.
Mahjong, as the first entertainment in the Chinese world, has an unimaginable mass base. On February 28th, 65438, the Jiangcheng Maque King Competition held in the New World Evergrande Palace was welcomed by mahjong lovers. As soon as the registration information came out, mahjong masters from all walks of life in three towns in Wuhan gathered in Evergrande, occasionally and often, regardless of whether they could play or not. After several rounds of fierce fighting, Mr. Wang deus ex, who lives in Jiang 'an District, won the title of "King of Maque in Jiangcheng", a Xinbai shopping card of 1000 yuan and a pair of exquisite mahjong!
Comments, to say that Chengdu people love mahjong, Wu * * * can't accept it. Searching the map on the Internet, the number of mahjong parlors in Wuhan can be comparable to that of the breakfast stalls in Regan Noodles. Wuhan Mahjong has its own characteristics, and winning big and losing big is just an idea. If you have a golden tripod, this game is a slap in the face. Marketing with mahjong matches, coupled with the title of "King of Maque in Jiangcheng", I don't know how many Ma You can't stand it.
Third, follow the subway to eat "meat"
Ten thousand teddy bears sold by Yuexiu Xinghui Junbo Sales Center were robbed.
Yuexiu Property once again made an article in Metro Newspaper, making teddy bear environmental protection paper bags, which were distributed free of charge on Metro Line 2 and light rail. These two days, a subway newspaper with Teddy bags has become a super lovely scenery along the subway and light rail. Yuexiu Xinghui Junbo Sales Center is even more crowded these two days. Readers who come to collect teddy bears are in an endless stream, especially those who visit Yuexiu Xinghui Junbo Model Room. Within two days, all ten thousand teddy bears were sent out.
Comments: It is not unusual for Wuhan Metro to advertise, but Yuexiu is the only one that can do what everyone wants. I go to work by subway every day, and I am surprised to find a bear paper bag in my hand. If you don't look closely, I think it's just a new trick for the subway newspaper, but if you look at the news reports and the brand of environmental protection bags, you will know that Yuexiu is advertising. Yuexiu Property has been deeply involved in Wuhan since it won the plot of Jason Wu Road, the "Double Land King" in Wuhan, for 9.065438 billion yuan on September 2nd. Undoubtedly, this marketing model led by Yuexiu Xinghui Junbo is very successful.
Fourth, watch the rubber duck with you!
"Rubber Duck" came to Han Country Garden to earn popularity by creative marketing.
Rubber ducks are very popular all over the world. Some people don't understand why a duck can cause a craze; But more people understand the meaning of rubber duck-it makes huge buildings petite; Turn the cold urban waters into amiable bathtubs; More importantly, it makes people regain the warmth of childhood and wandering dreams. The "rubber duck" with a big appetite finally appeared in Hannan Country Garden, attracting many people to watch. However, this rubber duck is not from Hong Kong. It was customized by Country Garden Company after purchasing the copyright. Its size is smaller than the original rubber duck, and it has been nicknamed "Wuhan Little Yellow Duck" by netizens. Many parents bring their children to visit and take photos. In addition to being sought after at the scene, in Jiangcheng, which is rich in duck necks and delicious duck heads, rubber ducks are teased by netizens and bring all kinds of joy. Some netizens said, "What to do in Wuhan without duck neck?". Some netizens put the yellow duck PS, and their necks became very long. It was also the opening day of Country Garden. In less than 30 minutes, more than half of them have been sold, and 90% of them have been sold all day, with a turnover of several hundred million.
Comments, I believe that the news that the rubber duck came to Wuhan caused a sensation in Jiangcheng for a period of time, and people were waiting, whether they really knew the story behind the rubber duck or not, and even the whole family went out to see the rubber duck. Hoffman injected artistic energy into the rubber duck, and the story of "bathing in a bucket with the little yellow duck when I was a child and sinking 2 1 year ago" really made many people look forward to it. Introducing Country Garden into Rubber Duck this time is not only the success of artists' creative marketing, but also the success of organizers' marketing. It is a successful marketing model of "1+ 1≥3", which has little to do with the cost of rubber duck itself and the quality of materials. The key is that it creates a topic, a hot spot.
Five, environmental protection, saving money, eye-catching.
The body advertisement of the existing buildings of the Yangtze River Bridge was originally an innovative marketing in the Lanting era of radio and television.
Changing the routine of distributing leaflets and outdoor billboards, the mobile advertising of human real estate surprised Jiangcheng and attracted people's attention. Netizen Xing Xingfa Weibo said, "I go to work in the morning and drive past the Yangtze River Bridge. I saw dozens of people holding Apple-style billboards. That's a live advertisement! " On April 15, a building in Hanyang was located in Yangtze River Bridge, Yin Zhi Bridge, Yuehu Bridge, Jianghan Bridge and Guocikou Overpass. Dozens of young people wearing white T-shirts and holding up Apple-style billboards attracted the attention of many passers-by. The person in charge of the Lanting Times Project of Radio and Television introduced, "Today, this bridge occupation activity has achieved good results. When I went to work this morning, many people saw our billboards, at least everyone remembered us. "
Comments, as the person in charge of the Lanting era of radio and television said, let everyone remember. In the areas where advertisements are developed, the average person touches 1500 advertisements every day, but most of them have to be filtered out, which requires advertisements to attract consumers' attention as much as possible. No matter what form or channel, there is actually only one purpose, to promote sales. Although the action of occupying the bridge in the Lanting era of radio and television is somewhat inappropriate, it is undeniable that it is directly facing the crowd and audience. At the moment when the "eyeball economy" is the most active, the propaganda in the Lanting era of radio and television is simple and efficient. The audience first discovered that human body advertisements were in Lanting era of radio and television, and then promoted the secondary communication through self-media communication. Comments and reposts from other netizens have driven it around. In the Internet age, many-to-many power transmission is overwhelming compared with TV, LCD and newspaper advertisements.