Group purchase is group purchase, also called collective purchase (centralized purchase). The earliest group purchase in China was that the company gathered all its subsidiaries to purchase in order to reduce costs. The development to the present "personal level" is attributed to the Internet. Influential individuals or professional group buying service companies (group buying websites) in the industry call consumers who are interested in buying the same product to make a large number of purchases from manufacturers or general agents, so as to obtain ultra-low prices and service guarantees of products while ensuring quality; You can also organize group purchases spontaneously, and consumers can organize themselves to publish information about spontaneous group purchases on the website. Online group buying has become popular in Shanghai, Beijing, Guangzhou and other big cities, and has gradually developed into a new consumption model. It is in line with the requirements of the development of the times, combined with the actual situation of e-commerce in China, China netizens set up an online group buying platform to provide the most professional group buying services for merchants and owners.
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Group buying was originally the definition of "unit purchasing", but now, the popularity of the Internet has made group buying a lot.
China people participate in the consumer revolution.
Network has become a new consumption mode.
The so-called online group buying is that consumers who don't know each other, with the help of the Internet, "gather people online".
It is necessary to gather funds and increase the ability to negotiate with merchants in order to get the best price.
Although the emergence of online group buying has only been more than two years, it has become popular among netizens.
A new way of consumption. It is understood that the main force of online group buying at present is people aged 25 to 35.
Light groups are very common in big cities such as Beijing, Shanghai and Shenzhen.
According to the Economic Information Daily, enter "Groupon.com" on Baidu and search, and the relevant information will be
As many as 876,000. The classification of professional group buying websites is becoming more and more detailed and targeted.
Group buying websites first appeared in BBS and chat rooms. On the internet, consumers who buy the same goods
Find partners through posting, and finally unite to bargain with merchants.
Now, under the call of group buying websites and posts "saving money is the last word", it is as small as a picture.
Books, software, toys, home appliances, digital, mobile phones, computers and other small commodities, as large as home, building materials, real estate and other opaque goods, are all bought by consumers in droves because of the Internet. Not only that, online group buying has also extended to health check-up, insurance, tourism, education and training, as well as beauty, fitness, leisure and other service fields.
The price of goods bought by group is more favorable. Although group buying is not the mainstream consumption mode, its explosive power has gradually emerged.
According to industry insiders, online group buying has changed the rules of the game of traditional consumption. The core advantage of group buying is that the price of goods is more favorable. According to the number of group buyers and the number of products ordered, consumers can generally get a preferential margin ranging from 5% to 40%.
According to reports, there are currently three forms of online group buying: the first is spontaneous group buying; second
One is professional group buying behavior, and there have been many different types of companies, websites and individuals with group buying nature; The third is the group purchase organized by the seller himself. The similarity of the three forms of * * * is that participants can get products below the market price while ensuring the authenticity.
How can we make the goods bought online cost-effective? Miss Zhao, who is experienced in online group buying, believes that participation
Do a good job in market research before group buying, and know the price, brand and performance of the goods you want to buy. Only when you have a good idea can you not be confused by the so-called "group purchase discount" on the Internet.
As a new consumption pattern, group buying transactions need to be cautious. At present, there are no relevant rules to restrict online group buying, so fraud cases are also common. In this regard, a marketing expert believes that online group buying is a way of consumption. When consumers choose online group buying to obtain price concessions, they should consider it comprehensively and trade cautiously.
Relevant market experts have warned that there are some traps in online group buying. For example: building materials, furniture, etc.
The price of products in the industry lacks transparency, and some merchants secretly raise prices and then discount, so consumers are very passive.
"Group buying should be more careful, because some online group buying is actually hidden behind the scenes.
This group purchase is actually a promotion. "Miss Wang, a group leader in consumer goods and a netizen, said.
In addition, market participants believe that online group buying still has problems such as imperfect after-sales service. Therefore, eliminate
In order to avoid unnecessary troubles, users must consult lawyers or other interested parties when participating in online group buying, especially when buying some big items. Consumers should also pay attention to the professional level and after-sales service of businesses. When taking part in group buying, avoid giving money to the buyer.
After all, online group buying is just a loose group that is temporarily organized for a specific purpose. In fact, this group
After the successful transaction, the buyers are scattered, and once there is a dispute after sale, it is often difficult to organize again, which will bring difficulties to the future consumer rights protection work. In this regard, relevant legal professionals believe that participants in online group buying should also find ways to sign group buying agreements to avoid various risks.