Real estate project marketing pays attention to selling points. Only good products can provide continuous power for selling point reserves. This is an era of attention first or eyeball economy. In this context, only when the advertisement is changed from passive "watched" to active "attractive" will it not be mercilessly submerged.
The era of topographic map, effect map and advertising language has passed, but this does not mean that the creativity of real estate advertising has reached a new level. On the contrary, agile people tend to become rigid when they encounter real estate.
Real estate advertising must pay attention to creativity. Eye-catching and powerful headlines, concise and pragmatic copy, recognizable and coherent color use are the essential factors of every advertisement. At the same time, real estate advertising should also pay attention to jumping, that is to say, if your expression has been imitated, you should change your expression in time, innovate quickly, and strive to stay ahead at all times.