It has always been my dream to start my own company in 400 words (1). No matter what career I take after graduating from college, no matter whether I can realize my ideal, I will write a plan for it. After all, success belongs to those who are prepared. "A good beginning is half the battle. If you want to set up and run your own company, it is very important to take the first step to start a company. " I think so too. If I have some money, can I start a business? The answer is obviously no.
First of all, I have to consider what qualities an individual needs to start a business. I read some suggestions in a book. The first thing you need to have in investing and starting a business is a positive attitude. As the saying goes, "heroes are not afraid of being born bitter, and they will have a future if they study hard." In the process of investing and starting a business, we must have a positive attitude and not be afraid of setbacks and failures in order to succeed in the end.
The second is confidence and courage. Only by self-confidence can we have perseverance, vitality, entrepreneurial spirit and adaptability. Where there is a road, we can go faster, and where there is no road, we can also find a way out over bumps. Only with courage and knowledge can we find a way out. According to many surveys and studies, most people who are suitable for starting a business are ambitious and confident, that is, people who are usually enterprising. These people firmly believe that their efforts can bring good results, and they refuse to bow to fate or give up easily.
Third, we should know professional knowledge, which is the basis of starting a company. As the saying goes, "people are afraid to get into the wrong business", and the biggest mistake in starting a business may lie in choosing an industry that they are not familiar with or understand. Mastering and mastering the professional knowledge of a certain industry means that the entrepreneur's career is half successful, because rich and profound professional knowledge can make him invincible and independent of others. I read in some books that product knowledge and market knowledge are two necessary professional knowledge for entrepreneurs.
Fourth, we should have three abilities, namely interpersonal communication ability, insight and decision-making ability and information communication ability. I think I must have these qualities to start a company.
Fifth, the quality training of entrepreneurs means that entrepreneurs should be original, competitive, novel, enterprising and persistent. I think only with these qualities can we be qualified to start a business, and we must be fully prepared to start a business. There are also many external environmental factors that individual entrepreneurs need to consider. It is particularly important to grasp the environment and understand the restrictive factors that affect entrepreneurship, so as to effectively use the favorable environment. Such as economic environment, technological environment, social environment, political environment and ethical environment. These all need my consideration. Now is the period of financial storm, so it is particularly important to grasp external environmental factors and pay attention to macroeconomic trends. I think this is also very helpful for me to choose what kind of investment direction.
What kind of company should we consider next? In fact, there are several types of companies, including unlimited liability companies, partnership companies, limited liability companies and joint stock limited companies. My idea is to start a company in partnership with my friend. Because it is a for-profit organization that jointly contributes, operates in partnership, benefits and risks, and assumes unlimited joint and several liability for partnership debts. Partnership companies are easy to set up, flexible in capital contribution, simple in enterprise structure and easy to manage. I think this kind of company is very suitable for a female college student who is a first-time entrepreneur and has no experience.
The name of the company, like the name of our people, must be of great significance. The name of a company is the symbol and code of a company, which must reflect the image and characteristics of the company and consider how to adapt to the environment and meet people's psychological needs. The name of my company, I think I will make it concise and suitable for the company I founded, so that people can remember it at first sight and know what we are selling.
I think this is perhaps the most important. What investment direction do you choose? Because I read in a book that "investment comes first, and a good project is half the battle". Option is not only an objective and comprehensive analysis of strength, but also an accurate grasp of the future development trend, a combination of strength and wisdom, and the beginning of entrepreneurial success. If you want to have a correct investment direction, you must be fully prepared. I read some suggestions in the book. It said, first, we should be clear about policies and avoid detours.
The second is to do a good job in six aspects of investigation and prediction, namely, investing in macro-environment, investigating supply, investigating demand, investigating competition, conducting price forecasting investigation and forecasting commodity sales. In fact, I think the products you want to invest in must be what you know, that is, what you are good at, and you should choose industries with low risk and few people. The enterprise I want to start in my heart is to buy bedding, because I am in Nantong, and everyone should know that Nantong is a textile-oriented city, and there are many textile factories near where I live. My mother used to work in these factories, and now my family sells bedding. I think these are all favorable conditions for me and have a good environment for my investment in this field. They will also give me a lot of advice. Moreover, the investment in selling bedding is not great and the risk is small. What's more, I study marketing, and I believe I can do it well.
In my opinion, it is also important to choose the address of the company. I think bedding should be sold in the city center, because I want to sell brand-name textiles, so it should be not only in the city center, but also in a city with high consumption level. Because there are many consumer groups, people's consumption level is relatively high, transportation is convenient, information communication is convenient, sales are convenient, and there is no pollution to the environment and less demand for raw materials. My place in mind is in a department store.
How to recruit company employees? The ancients said, "Therefore, those who are good at fighting seek power without blaming others. So he can choose people and follow the trend. If he goes with the trend, he will fight with others, just like turning a stone. " Knowing people, selecting people and employing people are the fundamental guarantee for the company's development. Only by reusing talents can the company fundamentally ensure prosperity. The management of the company depends on making good use of talents. Every enterprise has its own needs when recruiting, some need technical talents, some need eloquence talents, some need people with sufficient strength, and have different requirements for image and age. What I want to recruit is eloquence, preferably sales experience, hard work and good image.
The next key step is how to acquire customers. In my opinion, if you want to have customers in the early days, you must advertise. Only by skillfully using advertising strategies and taking the Volkswagen boat can enterprises continue to develop. Advertising must be original and single-minded in order to make people interested and want to buy it. I see that some stores will have promotional activities as soon as they open, some will distribute leaflets for publicity, and some enterprises will display their new products through TV advertisements. Finally, to grasp the market, marketing should have skills and innovative ideas. I must know the market price of this product, and have a reasonable pricing, market demand and buyers.
I think as long as I have the courage and courage and the spirit of not being afraid of hardships, I will succeed.
This is my business plan. I hope it will help me start a business. It is written by combining books with my own ideas. Whether it is practical or not, it has made my goals clear in my future study and given me the motivation to struggle.
College students' business plan 400 words (2) 1. type of service
As the franchise contract clearly stipulates that the franchise stores can only sell products of Party A's brand purchased by Party A or the agents designated by Party A, that is, products of Liangzhu brand, they should abide by the contract and only sell corresponding products of Liangzhu brand.
Even so, you can discuss with the head office, buying raw materials or semi-finished products from the head office and making related fabrics by hand in franchise stores can be used as a way to attract customers and promote sales. This plan can only be implemented after consultation with the Head Office.
Second, the capital planning
According to the contract, franchisees need to pay a certain brand joining fee, *** 1.38 million yuan; At the same time, it is necessary to pay an operating guarantee of RMB 0.38 million.
To open this kind of cloth shop, you need to go to the local industrial and commercial bureau for business license and tax registration certificate. You need to pay a certain fee for these documents. The specific quantity can be consulted with the local industrial and commercial bureau.
The location of the storefront needs to be in a bustling place, so the rent of the storefront is also a big expense, which is controlled at around 0.3 million yuan.
Shop Decoration: According to the contract, Beijing Head Office will provide the decoration scheme of the store cabinets and the management supplies and promotional items of Liang Zhu image donated by Party A free of charge, so the cost of inviting people to design can be exempted. Just ask the decoration company to decorate according to the scheme provided by the head office and pay the corresponding expenses. The decoration cost is 5,000 yuan.
Air conditioning needs to be installed in the store, and the installation fee of air conditioning is RMB 2,000.
After opening a shop, we should advertise. The advertising fee is 2000 yuan, and the advertising expenditure is essential. In the future, advertising investment will also increase accordingly.
According to the contract, we need to ensure that a certain number of goods are not less than 8,000 yuan after opening the store, and we have determined that the first purchase amount is 1.5 million yuan.
Since you are opening a shop in another place, you need to consider the corresponding accommodation problem, and the accommodation fee should be controlled in 800 yuan/month.
Summarize the above expenses and make the following table:
The brand joining fee is 65,438 yuan +0.38 million yuan, and the operating guarantee is 0.38 million yuan.
The first batch of purchases was 6.5438+0.5 million yuan, and the store rent was 0.3 million yuan.
Store decoration costs 5000 yuan, air conditioning installation costs 2000 yuan.
Advertising fee: 2,000 yuan; Accommodation fee: 0, 800 yuan.
All kinds of documents cost 0.2 million yuan.
Total: 45,600 yuan
Third, the choice of store location.
"Butterfly Hua Lian" fabric products belong to a fashion product, so the store should be selected in some busy and prosperous areas, and there are more people at ordinary times and weekends, similar to pedestrian streets. Of course, considering that the rent should also be taken into account, the rent in the bustling area will be higher, and you can choose a compromise.
At the same time, we should also consider the surrounding situation, see if there are similar stores around, and try to avoid unnecessary competition. Of course, the surrounding shops can't be irrelevant, and they can't be opened in the middle of a bunch of snack bars, so the ideal location should be a place like a pedestrian street.
Fourth, market planning.
"Di Hua Lian" style fabrics are mainly aimed at the following consumer groups:
1. Fashionable young girls: They dress themselves up beautifully and decorate their rooms with "butterfly lovers", such as bags made of cloth and pendants made of cloth, which girls are very willing to buy. At the same time, some cute toys made of cloth will also be favored by girls.
2. Women with rich family conditions: A large part of the products of "Butterfly Hua Lian" belong to household category, which is very suitable for people with certain economic conditions to buy. They buy these beautiful fabric products to decorate their homes and improve their taste in life.
3. Some boys: Many boys have the habit of giving gifts to girls. Since girls like gadgets made of this cloth, they will be willing to spend money on these items as gifts.
4. Children with good family: Some parents may buy some exquisite and inexpensive fabric products for their children when they take them shopping. These small fabric products will definitely make them fondle admiringly.
I recommend it carefully.