Recently, the MLM Office in Yuhua District of Shijiazhuang City cracked a mega-network pyramid scheme in the name of social e-commerce. By the time of the incident, this MLM company had 3.2 million registered users. Since May 20th last year alone, 200,000 people have joined in less than two months.
Save money for your own use and make money by sharing?
Brand-new new retail platform, involving pyramid schemes.
20 17 In May, Hunan Product Information Technology Co., Ltd. (hereinafter referred to as Hunan Product Company), which claimed to be committed to building a leading mobile Internet entrepreneurial platform in China, was incorporated in Yuhua District, Changsha City.
The company claims to be a new type of enterprise that has rapidly hatched and emerged due to social e-commerce, helping tens of thousands of people to successfully start businesses and serving more than100000 consumers. Before the arrival of a new commercial wave of O2O+F2C, it created a brand-new retail platform "nominal initial product", allowing consumers to "save money for their own use and save money for sharing".
According to the anti-fraud newsletter, the "nominal initial product" is a membership system, and members are divided into five levels: ordinary members, SVIP members, silver heads, gold heads and diamond heads. Ordinary members will be promoted to SVIP members if their cumulative consumption or team consumption reaches 398 yuan; SVIP members pay 36 yuan to buy silver cards, and establish a 100 WeChat group to be promoted to Yintou; The silver team leader trained 33 silver team leaders, and the sales performance of the team reached188,000 yuan, which can be promoted to the gold team leader; Golden head will support 9 to 10 golden head, and then it will be promoted to diamond head.
In order to grow rapidly, the "nominal initial product" has also set up reward systems such as rebate award, peer promotion award and team performance award. According to the regulations of the platform, after a member purchases a product on the "nominal initial product" platform, the platform will give its recommender 5% to 20% of the shopping amount as a rebate reward; When the subordinate's sales performance reaches the level of the superior, the superior will give him a promotion award, and the promotion award will be deducted according to each performance. At the same time, the above members can also get team performance rewards ranging from10% to 40%.
During this period, the "Nominal Initial Product" also instructed members at the head level to send out red envelopes with identity information in the group every day, and those who clicked would automatically log off.
Obviously, the operation mode of "nominal initial product" is to pay directly and buy goods in disguise, and form a pyramid network by constantly "attracting people" to extract rewards from the fees paid directly or indirectly. According to the MLM Prohibition Regulations, "nominal initial products" are suspected of pyramid schemes under the banner of new retail social e-commerce.
Nominally launched product "The Three Caves of the Cunning Rabbit"
Trader background manipulation data
It is learned from insiders that it is difficult for members to achieve the level of real diamond head performance. After investigation, it was found that Hunan production company gave away a large number of accounts with gold and diamond heads for free in order to win over the team and motivate the capable members.
In order to avoid the crackdown by law enforcement agencies, Hunan Product Company also registered Hangzhou Product Information Technology Co., Ltd., Changsha You Mei Product Information Technology Co., Ltd., Changsha Famous Product Wu Hao Information Technology Co., Ltd., Jiangsu Product Information Technology Co., Ltd., Changsha Zhenpin Technology Co., Ltd. (hereinafter referred to as "Changsha Zhenpin Company") and other companies to use it alternately, and changed the collection channels several times.
At the same time, we will also be a membership management system to manage the members above the head level. Law enforcement officers saw in the APP that after the leaders shared the products on the "nominal initial product" platform to the group or circle of friends, who clicked on the link to see the products, the performance commission of the leaders, and the names and levels of subordinate members. The information is impressive.
Membership management system can not only automatically bind online and offline commissions, but also customize the commission ratio. To put it bluntly, which team leader of Hunan production company wants to upgrade, only traders and back-office managers need to modify the data, and vice versa.
"Nominal first product" played a hunger marketing.
The secret of powder absorption is similar to religious "brainwashing"
In order to enhance the popularity, the "nominal first product" also played the routine of hunger marketing. Shopping malls change different products every day, and they start to snap up at noon 12. Every time they arrive, the team leaders will post a lot of product information in their own WeChat group. At the same time, members of the group are invited to participate in the spike activity in the form of @ everyone every day.
In order to control the members' thoughts, Hunan Chupin Company arranged professional lecturers to train the senior team through core groups and secret training groups, and taught them the secrets of how to manage WeChat groups and attract customers.
During this period, lecturers will frequently publicize the company's corporate culture of "respecting heaven, loving others and being altruistic", form a sense of ceremony and achieve the purpose of "brainwashing" in the form of religion. Then let these heads control the thoughts of subordinate members in the same way.
It is understood that as long as a message is released in the core group of "nominal initial products", tens of thousands of members will forward it within two hours, which is very ceremonial and inflammatory.
In addition, Hunan production company also tried to flaunt its strength by participating in the "20 19 Second Closed-loop Meeting of Community Group Wars", and gave hot speeches by celebrities such as "How to make daily orders exceed 1 10,000 in 15 days" and "Help millions of brands save money and solve the entrepreneurial problem of110,000 people".
Nominal Initial Product will not be delivered or refunded.
Suspected pyramid scheme under investigation
I searched the black cat complaint platform, and found that many people complained that the "nominal initial product" platform had problems such as canceling orders without refund, returning goods without refund, prohibiting cash withdrawal, and not delivering goods.
On the morning of April 26th, some consumers complained on the black cat complaint platform that they bought an umbrella on the "nominal prototype" platform introduced by friends in early April. If there is color difference after receiving the goods, apply for a return. After receiving the return, the "Nominal Initial Product" not only returned the shopping money 99 yuan to the balance of the platform, but also applied for ten-day withdrawal, which was always displayed in the process. I consulted customer service many times, but no one responded to the feedback.