How to understand the business model

Definition:

With the goal of maximizing customer value, we will integrate the internal and external factors that can make the enterprise run, form a complete, efficient and unique operating system with core competitiveness, and meet customer needs, realize customer value and achieve sustainable profitability through the optimal implementation form.

Business model is a very broad concept, and there are many controversies related to business model, including operation model, profit model, B2B model, B2C model, "click and mortar" model, advertising revenue model and so on. Business model is a simplified business logic, which still needs to be described by some elements.

References:

Encyclopedia of MBA think tank "Business Model"