As the youngest first-line cashmere brand in the industry, Mihuang's achievement stems from the initial intention of surpassing-to build the first brand of fashionable cashmere in China.
In May of 200 1 year, Mihuang Cashmere was formally established in Zhili Town, Huzhou. Different from other cashmere enterprises, Mihuang's cashmere is soft and shiny, and it is the top cashmere in the world. In addition, Mihuang invested 50 million yuan to introduce advanced German equipment at the beginning of its business, and used 15% of its sales revenue for product research and development. In addition, we also spend a lot of money to hire a first-class design team to create "cashmere fashion".
Next, along the main line of "cashmere fashion", Mihuang successively launched CIS image recognition system; Join hands with top consulting organizations in the industry to promote cashmere "colorful strategy" in the industry; Cooperate with China Fashion Color Association to establish the only "cashmere color research and development base" in China; Together with "Golden Top Award" designer Qi Gang, he launched the "Luxury Legend" Mihuang Qi Gang Advanced Cashmere Fashion Conference, which attracted many media praises: "Mihuang rewrites cashmere with fashion" and "Mihuang is the leading brand of fashion cashmere".
On the terminal, Mihuang has also made a series of strategic adjustments, and is currently changing from "big side hall strategy" to "seed shop strategy". Its noble quality, simple design and exquisite details show the brand connotation of Mihuang's "implicit luxury". At present, Mihuang has opened special halls or counters in more than 500 high-end shopping malls across the country, and its sales network covers more than 20 provinces and cities such as Beijing, Tianjin and Tianjin.
Mihuang Group's diversified and international development strategy makes its business map include aluminum alloy production, real estate development, import and export trade, wood manufacturing and other industries besides cashmere products production and sales. The registered capital of the group is 320 million yuan, the total assets exceed 1 100 million yuan, and there are more than 2,000 employees, including hundreds of senior scientific research and management talents. Mihuang joined hands with the top consulting organizations in China to introduce the model of brand high-efficiency growth-brand competitiveness, learn from the law of international clothing development, promote the "model revolution" of the industry, rebuild the industry value system, and become synonymous with "fashionable cashmere" in one fell swoop.