After graduation, students majoring in network marketing can engage in enterprise marketing management, customer asset management, network marketing management, marketing planning, marketing diagnosis, market research and consulting in enterprises and institutions such as industry and commerce, foreign trade, finance, insurance, securities, tourism and real estate.
Two jobs
Marketing business manager, marketing plan planner, enterprise market research analyst, enterprise sales representative, customer service manager, etc. Can be engaged in market research, marketing management, advertising planning and its promotion and implementation and related management in manufacturing, service industry, information technology industry, financial and trade institutions, non-profit institutions and government departments, and can also continue to pursue postgraduate studies.
Three basic functions
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Network brand
One of the important tasks of network marketing is to establish and promote the brand of enterprises on the Internet, and to extend and expand the offline brand of enterprises on the Internet.
Website promotion
Website promotion is one of the most basic functions of network marketing and the basic work of network marketing.
Information distribution
Website is a kind of information carrier, and publishing information through website is one of the main ways of network marketing, and it is also the basic function of network marketing.
promote sales
Most online marketing methods are related to promoting sales directly or indirectly, but promoting sales is not limited to promoting online sales. In fact, online marketing is very valuable for promoting offline sales in many cases.
E-commerce / electronic commerce
The construction of online sales channels is not limited to the website itself, but also includes online stores built on the comprehensive e-commerce platform and different forms of cooperation with other e-commerce websites.
customer service
From the simplest FAQ to various instant messaging services (such as mailing lists), the Internet provides a convenient way for online customer service. The quality of customer service has an important impact on the effectiveness of online marketing.
client relations
Good customer relationship is a necessary condition for the success of online marketing. Through the interaction of the website and the participation of customers, customer service is carried out, and customer relationship is also enhanced.
Online research
Online research not only provides support for the formulation of network marketing strategy, but also is one of the auxiliary means of the whole market research activity.