I. Opening hours
On August 28th, 2006, Skyworth Group, a home appliance giant, and Netac, a famous IT company, announced the establishment of a joint venture company-cool open Network Technology Co., Ltd. in Shenzhen Seaview Hotel, which will be dedicated to providing consumers with paid HD movie download service. It is understood that cool open Network Technology Co., Ltd., which holds 50% shares of Skyworth and Netac respectively, will build a brand-new business profit model, which is also Skyworth's first attempt to set foot in the content service industry as a consumer electronics manufacturer such as color TV, mobile phone and digital set-top box under the framework of 3C convergence.
After cool open Network Technology Co., Ltd. is registered, its office will be located in Skyworth Building.
This model is the first in China, marking Skyworth's official entry into the network content download business. Experts predict that downloading high-definition movies on the Internet has created a new film distribution mode, and its profit prospects are limitless.
Second, the establishment background
1, Apple's iPod player is popular all over the world. In April 2003, Apple launched the iTunes online music store in the United States for the first time, providing genuine music download service, which became an instant hit. It has become the hottest online music store in Europe and America, with branches in Europe, Australia, Japan and Canada. Skyworth-Netac's cool open network can be described as similar to iTunes, except that Apple's iTunes network only provides music downloads, while cool open network can provide high-definition video and sound downloads, which is in a sense the world leader.
2. Digital TV promotes the content industry.
It is estimated that the total sales of flat-panel TVs represented by LCD TVs in China will exceed 5 million units this year, which will further promote the huge HD content industry. This is the market foundation for the establishment of Internet companies in cool open.
Experts pointed out that Skyworth 3G-USB LCD TV equipped with a new generation of streaming media player will greatly enrich the content of digital TV, which means that almost all video content on computers or the Internet can be moved to TV. Netac flash drives support high-definition streaming media playback technology, which builds a bridge between computers and high-definition TVs.
At the press conference, Netac released the world's first high-definition TV flash drive supporting high-definition streaming media technology. This product can not only be used as a general flash drive on a computer, but also can directly insert the movies stored in it into the TV to play or record from the TV. Accordingly, Skyworth has also released its first 3G-USB LCD TV in the world, with built-in streaming media playing technology and USB2.0 interface, so you can play and record movies just by inserting the flash drive of HDTV into it.
According to reports, for a long time, TV sets have accepted TV programs based on analog signals, but with the emergence of digital HDTV, all digital video programs may become the content of digital TV. USB LCD TV is equipped with USB interface, which will create more ways for the great enrichment of HDTV content. Netac HDTV flash drives bridge the gap between digital video content and TV.
At this point, the cause and effect of the establishment of "cool open Network" by both parties have been clear: the establishment of cool open Network has provided sufficient film and television resources for the rapid popularization of 3G-USB LCD TVs and HD TV flash drives.
"With the cool open network, people will not only buy Skyworth's HDTV or Netac's HDTV flash drives, but also buy the value-added services attached to these products. This will significantly improve the product competitiveness of both partners. " Some insiders said.
Some analysts believe: "This is another case of 3C integration in the field of home appliances and IT. The cooperation between Skyworth and Netac will not only promote the development of independent win-win business-HDTV and flash drive business, but also create a new business growth point-video content download service. "
Third, the main role
First, cool open. As the first website in China that provides high-definition movie downloads, com has a wealth of genuine high-definition movies and pursues a consistent free download route, which is a great impact on movie download websites full of pirated and inferior content.
Cool open. Com not only provides high-definition movie download service, but also provides users with a platform for publishing and sharing, that is, personal space. Users can post videos, music, pictures, texts and other contents in their own space at will. Not only that, users can also get cool coins donated automatically by cool open. Users can enjoy downloading high-definition movies, exchanging gifts and other services through these cool coins.
In addition, in February, 2007, cool open Network held the 2007 cool open Network "coocaa Star" China Original Animation Competition. According to industry experts, this is an animation contest that breaks through stereotypes. This breakthrough is not only reflected in the evaluation method of the finalists through complete online voting, but also in the formal requirements of the competition works, that is, the entries can be expressed in all forms that the contestants can think of. In addition, the competition also broke through the old reward methods of previous competitions. Not only did it set up a cash prize of tens of thousands of yuan, but it also officially signed a contract with the winners, which was promoted in various media to create a new generation of China animation stars.
Fourth, the impact
Greatly improve the added value of products.
"With cool open Network, whether people buy Skyworth's 3GUSB HDTV or Netac's movie USB flash drive, they buy not only the product hardware itself, but also the content value-added services attached to these products. This will significantly improve the product competitiveness of both partners. " Yang, vice president of Skyworth Group who attended the conference, said.
According to the reporter's understanding, after Apple's iPod player became popular all over the world, Apple first launched iTunes online music store in the United States in April 2003 to provide genuine music download service, which became the hottest online music store in Europe and America, with branches in Europe, Australia, Japan and Canada. Skyworth-Netac's cool open network can be described as similar to iTunes, except that Apple's iTunes network only provides music downloads, while cool open network can provide high-definition video and sound downloads, which is in a sense the world leader.
David Shen, spokesman of Skyworth, said that the opening of cool open Network paved the way for the 3GUSB LCD TV listed on the National Day. At that time, users who buy Skyworth LCD TV will become registered members of cool open Network for free, and now they can enjoy the discount of downloading movies from cool open Network for free.
Verb (abbreviation for verb) foreground
Great innovation heralds a bright future.
According to industry observation, the cool open Network jointly established by Skyworth and Netac has at least three creations:
First of all, Skyworth 3GUSB streaming LCD TV and Netac large-capacity U disk, as the terminal application foundation of cool open network, have the leading advantages in the world, and have taken the first step of 3C integration between domestic household appliance enterprises and IT industry, which is of historical significance. Experts said that the birth of cool open Net was the first case of 3C integration between home appliances and IT in China, and IT was the first case in China, marking the arrival of the era of strong alliance between home appliances and IT enterprises.
Secondly, the establishment of cool open Network has created a new consumption pattern, which allows consumers to enjoy the latest domestic and foreign blockbusters without leaving home, greatly saving energy and money. At the same time, for Skyworth and Netac, this cooperation will not only promote the development of their independent win-win businesses-HDTV and flash disk business, but also create a new business growth point-video content download service.
Third, cool open. Com has created a unique new model for protecting the intellectual property rights of genuine pictures. According to reports, although cool open.com only provides free content services for registered members at present, after the website is completed, you can choose different charging modes such as "watching 1 time", "watching twice" and "watching three times" to download high-definition movies from cool open. The website will charge the download fee according to different modes, and after reaching the number of times, the video data will be automatically erased from the USB flash drive. This brand-new image distribution method eliminates the "congenital deficiency" of DVD storage media which is easy to be pirated and copied, and will be highly praised by film manufacturers.
According to relevant sources, at present, the annual sales volume of Skyworth color TV sets has reached 8.8 million units, and the annual sales volume of Netac flash drives has reached several million units. The potential online video consumption market brought by these two types of users is very considerable.