Project background: A regional commercial bank has great advantages in the local market and has made great progress in recent years thanks to the national and local economic development. However, with the further deepening of competition, the bank has been squeezed by national banks and local private financial institutions, and its weaknesses such as narrow hinterland, single products and low operating efficiency have gradually emerged.
Solution: Through in-depth research on the bank and local market environment, CUHK Consulting put forward the strategy of "focusing on core business, occupying local channels, making more similar allies and cautiously expanding in different places". Based on this strategy, the specific business strategy and functional strategy are formulated, and the core business processes are optimized to better support the business strategy.
Company income:
(1) Systematically analyze the internal and external environment, resources and capabilities, formulate a strategic plan with an international perspective and in-depth local research, and guide the future development of banks;
(2) Help each business unit to formulate feasible competitive strategies and business objectives; Sort out and optimize key business processes to provide support for efficient business operations;
(3) Consolidate knowledge with strategy and unify the consciousness and behavior of all employees in the direction of strategic guidance.