Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. The basic study period is four years, with a bachelor's degree in management. It is an interdisciplinary major based on economics, management and modern information technology.
Starting from meeting the needs of customers, this major explores how enterprises can meet the market demand, seek market rules such as business methods and business model innovation, and cultivate application-oriented and compound professionals who meet the needs of modern market economy, have humanistic spirit, scientific literacy and integrity, master the basic theoretical methods and marketing professional skills of management, economics and marketing, and have innovative and entrepreneurial thinking and the ability to find, analyze and solve practical marketing problems by comprehensively using relevant knowledge.
Employment direction:
(1) Management category: professional manager, enterprise operation manager, etc.
(2) Government affairs: the staff of the Market Supervision Administration, the staff of the commercial registration service window of the administrative examination and approval bureau, and the law enforcement personnel of the administrative joint law enforcement market generally tend to major in finance, commerce and management, because the marketing major will also learn civil and commercial law, and now it is required to enforce the law according to law, and the marketing and other business majors have more advantages.
(3) Market category: market researcher, business data analyst, advertising designer, business modeling forecaster, business big data researcher, user portrait producer, etc.
(4) Business management: accounting, business legal affairs, members of enterprise think tanks, enterprise consultants, human resources commissioners, customer relationship management commissioners, business development commissioners, etc. ;
(5) Education and teaching: such as financial business teachers and entrepreneurial tutors. ; Nowadays, many people also realize that the success and failure of predecessors need scientific analysis, elaboration and solution in order to avoid detours in the process of starting a business; Through a large number of cases and practices, the marketing major scientifically explains the entrepreneurial process and entrepreneurial risk points, which can reduce the detours taken by entrepreneurs, which is incomparable to other majors.
(6) Other categories: public relations specialist (including public opinion monitoring and response specialist), website forum operation specialist, public relations management specialist, event operation specialist, etc.
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