How to advertise on Tencent?

Tencent has many advertising channels, depending on which kind of people the products are biased towards, and the products should be targeted. As shown in the figure below:

1, QQ space feed advertisement Feed advertisement is information flow advertisement. QQ space Feed advertising channels are divided into: feed page card, feed video, feed micro-motion, feed graphic and feed carousel.

Among them, feed page card, feed video and feed micro-motion are charged according to the contract CPM, and feed graphic and feed carousel are charged according to CPC and CPM.

2, mobile QQ

The number of mobile QQ active users is 860 million, and the number of online users is 259 million+.Mobile QQ users account for more than 80% of smart phone users in China.

The launch channels of mobile QQ are divided into: QQ wallet, QQ shopping, QQ weather, people nearby, interested tribes, QQ WeChat official account, QQ news and so on.

3. QQ delivery channels on 3.PC are divided into: C2C chat window Banner advertisement, C2C chat window text chain advertisement, non-member online prompt advertisement, group announcement advertisement, group chat window Banner advertisement and QQ show Optimus Prime advertisement.

4. WeChat friends circle WeChat friends circle local promotion advertisement, WeChat friends circle native promotion page, WeChat friends circle small video, WeChat friends circle graphic.

5. WeChat public account WeChat official account photo advertisement

Wechat official account graphic advertisement

Wechat official account card advertisement

6. Application of Baopan Information Flow Advertisement

Search advertisement

Related application recommendation advertisement

7. Mobile QQ Roamer Flash Screen Advertisement

Information flow advertisement

Haowen advertisement

Video pause screen advertisement

Content details page advertisement

Search direct advertising

8. Tencent advertising alliance

Local advertisement

Kaiping advertisement

Screen insertion advertisement

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