The Competitive Advantage of Beijing Zhong Shi Guangxin Technology Co., Ltd.

Since its establishment, the company has always attached great importance to personnel training. At present, it has more than 200 employees, more than 90% of whom have a bachelor's degree, a group of compound senior talents who are proficient in software engineering theory and practice, and computer software development and project consulting experts with many years of TV media business experience. Relying on strong technical strength and talent advantages, the company strives to create a corporate culture atmosphere of "sincere cooperation, hard work and perfect service".

Through years of close cooperation with CCTV, our technical team has accumulated a lot of valuable experience in the application of IT technology in TV media. As an information technology product development and system integration company, the company used its advanced technology and experience to provide different types of excellent information system integration solutions for TV media customers, built a number of high-quality system engineering projects, provided perfect technical services, and formed its own unique competitive advantage in the TV media industry.

"Program Production Management System" is an industry-leading product developed by the technical team of CTV Guangxin Company with more than ten years' experience in the media industry, combined with the characteristics of program production and management in China radio and television industry. This product introduces and draws lessons from the production management theories, concepts and management methods of ERP/MRPII and other professional enterprises, and establishes a set of computer management system covering the whole process of TV program production management, which can adapt to the business development and organizational change of TV stations. Through the comprehensive tracking and monitoring of the program production process, various resources are rationally planned and coordinated, and the accurate management of program production is realized.

Based on this product, CCTV's program production management project won the first prize of soft science in the annual scientific and technological innovation award of the State Administration of Radio, Film and Television in 2006.