Since 1990s, the flower industry in China has developed rapidly. By 20 10, the flower planting area has reached 764,000 hectares. According to the data released by the National Forestry and Grassland Bureau, from 20 10 to 20 18, the flower planting area in China showed an overall upward trend, with 20 1632800 hectares. According to the data released by the National Forestry and Grassland Bureau at the press conference of the 10th China Flower Expo, by the end of 2020, China's flower planting area has reached 60,000 hectares. China has now become the largest flower production base in the world.
In 2020, the number of flower enterprises will be reduced by more than 65,438+10,000 compared with 20 17.
According to the data of National Forestry and Grassland Bureau, the number of flower enterprises in China showed an upward trend from 20 15 to 20 17, and decreased in 20 18, reaching a peak of 59,989 in 20 17. By 20 18, the number of flower enterprises in China will reach 53926. According to forward-looking preliminary statistics, the number of flower enterprises in China will be slightly reduced to about 49,540 in 2020.
In 2020, the number of employees in the flower industry will reach 48 1 000.
From 20 15 to 20 17, with the expansion of the flower market in China, the number of employees in the flower industry also increased steadily, reaching 5,675,200 in 20 17 and decreasing to 5,234,500 in 20 18. According to preliminary statistics, in 2020, the number of employees in China flower industry will drop to 48 1 10,000.
The overall market concentration of flower industry is low.
The overall market concentration of flower industry in China is low. At present, the leading enterprises in China flower industry can be divided into three echelons: the leading flower varieties with independent intellectual property rights represented by He Sen and Jinyuan flowers, with an annual output value exceeding 100 million yuan; Flower e-commerce brands with good brand image represented by Huajia and Fauvism; Garden enterprises with small flower output value represented by Oriental Garden and Lingnan Shares.
Flower e-commerce can be roughly divided into four categories.
At present, there are roughly four types of flower e-commerce in the domestic flower e-commerce market, namely: flower e-commerce matching platform, vertical flower e-commerce platform, comprehensive flower e-commerce platform and typical flower e-commerce.
—— The above data refer to the Analysis Report on Market Demand Forecast and Investment Strategic Planning of China Flower Industry by Forward-looking Industry Research Institute.