Suddenly shut down completely
According to the circular, the bank account of the company was frozen because the only investor behind the above-mentioned company was investigated by the Shanghai police. Because the company is in the development stage and has not really achieved profitability, it needs investors to inject capital to operate, and the sales revenue of the store itself still cannot make ends meet. At present, the company account has been sued by some suppliers to the court for property preservation, the account funds have been frozen, and the company account has no disposable funds. Because it is impossible to get in touch with the company legal person and shareholders, the convenient creditor's rights of suppliers and neighbors can only be preserved through legal channels.
According to public information, Neighborhood Convenience Store is affiliated to Neighborhood (Beijing) Trading Co., Ltd. and was established on 20 15. 2065438+In July 2005, Wang Zi, a Beijing executive of 7-Eleven, left with nearly 30 managers and founded the convenience store brand next door.
According to industrial and commercial data, Neighborhood Convenience Store was started by Neighborhood (Beijing) Trading Co., Ltd. and registered in Xicheng District of Beijing on April 20 15 with a registered capital of1000000 yuan. Its chairman and general manager is Wang Zi, who resigned on 7- 1 1.
My neighbor has expanded more than 60 stores at a high speed in a year, and the decoration and merchandise display are all Japanese-style. Neighborhood convenience even threatened to open 200 stores in Beijing within one year.
Neighborhood Convenience currently has 168 stores in the Beijing market, and now more than 100 stores have basically closed down. Many netizens have been drying pictures of the convenience of shopping next door on the Internet, but they have been told that they have closed down.
Unfortunate neighbor
With the convenience of neighbors, the road to development after that can be described as twists and turns. On 20 16 10, Wang Zi led some employees to leave their neighbors and join the emerging convenience store brand convenience bee. The investor behind the convenience bee is the founder of Qunar.com. According to public information, on October 9, 201kloc-0/65438/kloc-0, the shareholders of Neilinjia Trading (Beijing) Co., Ltd. were changed from Wang Zi, Tian Xian and Yang Wei to Jia Weiping and Wang Zhaohua. On May 9, 20 17, the neighboring shareholders were changed from Jia Weiping and Wang Zhaohua to Han Lei, Jia Weiping and Jinyun (Shenzhen) Equity Investment Co., Ltd.
However, the convenience next door has fallen into a series of problems.
"For example, convenience stores, to be profitable, have a daily turnover of at least 5,000 to 6,000 yuan. However, many convenience stores are difficult to do, resulting in many convenience stores losing money. Prior to this, convenience stores ushered in a wave of customs clearance. " Shen Jun, a senior retailer, said.
In addition to performance pressure, the financial crisis behind the rapid expansion is also a challenge to neighborhood convenience.
In the industry's view, the next-door syndrome is mainly caused by the P2P problem behind it, which leads to the current fund freeze. The investors behind this convenience store enterprise rely on the P2P model. At first, there was a lot of money, and it expanded rapidly. Unfortunately, the funds were frozen later, and the huge payment was in arrears. There is nothing the management can do, and it is difficult to find a receiver. In the end, I can only choose to close down.
Nowadays, the convenience store industry ranks in the forefront, and Fu Jian Convenience, Today Convenience and Everyday Convenience all get financing, among which today Convenience is currently valued at more than 3 billion yuan. And new retail formats such as unmanned convenience stores combined with intelligent operation are gradually emerging. "Behind the rapid expansion and various financing, we must pay attention to risks. In operation, convenience store is a trivial and meager profit industry, and it is not easy to operate. From the perspective of investment, it is not necessarily a good thing to expand too fast to boost funds, but investing too fast and too fast will lead to failure. " Shen Jun pointed out.
Ye Tao, the general manager of a good neighbor, once described this to the media: "Convenience stores themselves are different from hypermarkets, and it is impossible to greatly improve them by selling goods. Convenience store is the hardest industry in retail. It's the door of the convenience store. The scary thing is that when you act,
Related Q&A: Why are more than 0/00 convenience stores closed next door/kloc? Suddenly! The capital chain was broken, and more than 0/00 convenience stores next door closed down.
The convenience store next door, which was once considered to compete with brands such as 7-Eleven and Quanjia, has now completely closed down, involving more than 100 stores.
In the early morning of August 2, it was learned that Neighborhood House (Beijing) Trading Co., Ltd. sent a circular letter to the supplier, saying that the company stopped all business in the headquarters on August 1 and stopped the store business one after another. The reason for the bankruptcy is that the company has financial problems. At present, there is no disposable fund in the company account.
Suddenly shut down completely
According to the circular, the bank account of the company was frozen because the only investor behind the above-mentioned company was investigated by the Shanghai police. Because the company is in the development stage and has not really achieved profitability, it still needs investors to inject capital into the operation, and the sales revenue of the store itself still cannot make ends meet. At present, the company account has been sued by some suppliers to the court for property preservation, the account funds have been frozen, and the company account has no disposable funds. Because it is impossible to get in touch with the company legal person and shareholders, the convenient creditor's rights of suppliers and their neighbors can only be preserved through legal channels.
According to public information, Neighborhood Convenience Store is affiliated to Neighborhood Home (Beijing) Trading Co., Ltd., which was established on 20 15. 2065438+In July 2005, Wang Zi, an executive of 7-Eleven Beijing, left the company with nearly 30 management members and founded the convenience store brand next door.
According to industrial and commercial data, Neighbour Convenience Store was opened by Neighbour (Beijing) Trading Co., Ltd. and registered in Xicheng District of Beijing on April 20 1 May with a registered capital of RMB1100 million. Its chairman and general manager are both Wang Zi who resigned from 7- 1 1.
Neighbors have expanded more than 60 stores at a high speed in a year, and the decoration and merchandise display are all Japanese-style. Neighborhood convenience even threatened to open 200 stores in Beijing within one year.
Neighborhood Convenience currently has 168 stores in the Beijing market, and now more than 100 stores have basically closed down. Many netizens exposed the graphic information of their neighbors' convenience shopping on the Internet, but were told to close down.
Unfortunate neighbor
The development road after the convenience of the neighborhood can be described as twists and turns. 20 16, 10 In June, Wang Zi led some employees to leave their homes next door and join the newly emerging convenience store brand convenience bee. The investor behind the convenience bee is Zhuang, the founder of Qunar. According to public information, on October 9, 201kloc-0/65438/kloc-0, the shareholders of Neighbourhood Home Trading (Beijing) Co., Ltd. were changed from, Tian _ and Yang Wei to. On May 9, 20 17, the shareholders of Neighbourhood Family were changed from Jia Weiping and Wang Zhaohua to Han Lei, Jia Weiping and Jinyun (Shenzhen) Equity Investment Co., Ltd.
However, the convenience next door has fallen into a series of problems.
The convenience store industry is now in full swing, and many brands are favored by capital, but the pressure on subsequent performance is also very great. China Convenience Store Report 20 18 issued by China Chain Store & Franchise Association shows that the operating costs of convenience stores are rising rapidly, mainly in terms of rent and labor, in which the rent cost is rising by 18%, the water and electricity cost is rising by 6.9%, and the labor cost is rising by 12%.
"For example, convenience stores should be profitable, and the daily turnover should be at least 5,000 ~ 6,000 yuan. However, many convenience stores are difficult to reach, resulting in many convenience stores losing money. Prior to this, convenience stores ushered in a wave of customs clearance. " Shen Jun, a senior retailer, analyzed.
In addition to the performance pressure, the financial crisis behind the rapid expansion is also a challenge to the convenience of neighbors.
According to public information, Xiang Jian 'an, the supervisor next door, is also the major shareholder of Beijing Wanzhuo Wisdom Trading Co., Ltd., accounting for 40% of the shares. Qualcomm Rong Sheng Fortune Investment Group Co., Ltd. holds another 60% of the shares, and Qualcomm Rong Sheng is one of the companies invested by Zhou Boyun, the founder of Linshan Finance. Investor Linshan Finance, the offline financial platform involves more than 600 branches across the country, including Asset End Linshan (Shanghai) Business Consulting Co., Ltd. and Linshan (Shanghai) Investment Management Co., Ltd.; And a number of P2P platforms, such as Mei Wei Loan, Yibao Loan, Xinlong Venture Capital, Shanlinbao and crowdfunding platform "Youzan.com". However, from April 2065438 to April 2008, Zhou Boyun, the legal representative of Linshan (Shanghai) Financial Information Service Co., Ltd., surrendered himself to the public security organ on suspicion of violating the law, and the Pudong Branch of Shanghai Public Security Bureau has filed a case for investigation according to law.
In the industry's view, the problem of neighbors' heart knot is mainly the P2P problem behind it, which leads to the current freezing of funds. The investors behind this convenience store enterprise rely on the P2P model. At first, it had a lot of money and expanded rapidly. Unfortunately, the funds were frozen later, and the huge payment was in arrears. There is nothing the management can do, and it is difficult to find a receiver. In the end, I can only choose to close down.
Now the convenience store industry is at the forefront, seeing the convenience of happiness, today's convenience and daily convenience are getting financing one after another. Today, the value of convenience has exceeded 3 billion yuan. And new retail formats such as unmanned convenience stores combined with intelligent operation are gradually emerging. "Behind the rapid expansion and all kinds of financing, we must pay attention to risks. In operation, convenience stores are trivial and low-profit industries, and it is not easy to operate well. From the perspective of investment, too fast expansion and capital boost may not be a good thing, but too fast investment will lead to failure. " Shen Jun pointed out.
Ye Tao, the general manager of a good neighbor, once described this to the media: "Convenience stores themselves are different from hypermarkets, and can't be greatly improved by selling goods. Convenience store is the most difficult industry in retail. The convenience store is at the door. The terrible thing is that when you open the door, you don't know whether it is green grass or cliff in front. "
Source: Baijiahao
Related Q&A: On August 1 day, the convenience store next door to Beijing closed on a large scale. what do you think? Teacher Hu is interesting, knowledgeable and has an attitude. Welcome to click "+Follow" in the upper right corner.
On August 1 day, more than 68 stores in Beijing Neighborhood Convenience Store1day were completely closed. Neighborhood House (Beijing) Trading Co., Ltd. issued a circular letter to the supplier, saying that the company will stop all the business in the headquarters from August 1 day, and will stop the business in stores one after another.
The reason is that the investors behind Linshan Finance had an accident, which caused the company's bank account to be frozen and the capital chain to break.
The convenience store next door closed down and basically declared bankruptcy. Because of bankruptcy, many suppliers will face the problem that the payment cannot be recovered, and the losses will be very heavy.
Moreover, employees may have to pay 1-2 months' salary, which is also a shame on their resumes.
The closing of the convenience store next door gave the chain convenience store a sap and woke up many people. From this accident, we can get some bloody lessons:
1, relying on P2P financing platform is not reliable.
P2P financing platform is in the limelight in recent years, with fast financing and rapid development. However, this is a game of capital, and it is also a gamble. The reefs and surges inside can't be covered up by a few glamorous advertisements.
Once an investment is trampled on and there is no money to make up for it, it will directly fall into a state of perdition. The most common way to play is that the big boss loses contact and runs away.
Linshan Finance, the behind-the-scenes investor of the convenience store next door, was identified by the police as "suspected of illegally absorbing public deposits" in April this year, and its assets were frozen. However, the convenience store next door did not immediately close the door to stop the loss, but wanted to take another chance until the end of July. This is extremely irresponsible to suppliers and employees!
2. Although convenience stores are in the forefront, they should also have the strength to participate in the competition.
Because of its stable cash flow, fast and convenient consumption pattern and stable customers, the convenience store model has gained a lot of capital investment including JD.COM and Shunfeng, and has become an investment outlet.
In 20 17, the prosperity index of convenience store industry was as high as 80, which was much higher than the threshold prosperity index (2 1.68) and became the first choice for investment.
Although convenience stores have so many advantages, there are also many problems in this market:
1) Convenience stores are not an industry that makes quick money.
High housing prices are accompanied by high rents, which is an important cost of convenience stores. There are also rising personnel costs, utilities, commodity loss, advertising, equipment depreciation and so on. When I first opened the store, because of the heavy passenger flow, I couldn't get up for a while and couldn't make a profit immediately. Although there is cash flow, cash needs to be reinvested to buy goods.
Therefore, convenience stores are long-term investment activities, and companies that want to make quick money are not recommended to enter the business!
2) The expansion speed of convenience stores should be within our ability.
When the convenience store next door opened, the investor's request for CEO Wang Leyan was: "20,000 new convenience stores will be opened every year/kloc-0", which is a layman's practice.
After more than 40 years of development, 7-Eleven, the boss of convenience stores, has only opened 20,000 stores in Japan. The investor next door is obviously a layman, and the layman directs the expert. How does it work?
3) The convenience store market is highly competitive.
For example, 7-Eleven, the industry leader, and JD.COM convenience stores and SF Express, which are invested by technology giants, all rely on abundant capital. Everyone uses rapid expansion to win market share, and everyone wants to become the market leader by killing each other.
4) Convenience stores are very dependent on funds.
Moreover, many convenience stores take the tactics of grabbing the market at low prices. When they first opened the store, their income was simply not enough to purchase goods, and they all needed continuous investment. It's all about burning money to replenish blood. Once the blood transfusion fails and there is no money to purchase, it may face the risk of bankruptcy.
5) Convenience stores have similar positioning and lack differentiated competition.
In this way, whether a convenience store can be done well depends on the flow of people and the location.
Teacher Hu is interesting, knowledgeable and has an attitude. Welcome to click "+Follow" in the upper right corner.