E-commerce website planning book

E-commerce website planning book

First, the market analysis before the website construction

In the reality that domestic e-commerce is immature, the service is not standardized, and there is no uniform standard for business websites, especially there are basically no mature business websites in this area.

Companies entering the e-commerce market when the e-commerce market is immature can occupy the market at the fastest speed when the competition is not fierce, expand market share and make profits.

Second, market positioning and functional positioning

Former types: C2C, B2C, serving local citizens, dealing in small commodities, food, books, software and hardware, etc. , similar to the online supermarket of traditional storage supermarket, establish a small second-hand market platform.

Later types: B2C, B2B, enhancing the function of trading platform, increasing the platform for enterprise trading and product release, and expanding the product content of online supermarkets, from operating low-priced goods to operating large-sized goods, high-output products and high-profit products.

Third, the development goals:

Initial stage: apply for domain name, apply for loan, absorb venture capital and build website. Contact ISP, apply for network intervention, and purchase hardware and software equipment such as servers.

6 months: establish website, expand website content, standardize website service, attract franchisees, make the website well-known in the region, establish service network, establish product procurement network, establish product distribution network, train employees, and rely on traditional logistics networks such as chain supermarkets for product procurement and distribution. Relying on the traditional logistics network, it can be a subsidiary of traditional retailers.

1 year: It has a strong reputation in this region, and can develop its own brand, further enrich the content of the website, strive for more marketing staff, enrich the products of online supermarkets and develop into high-end products.

Absorb investment, expand business scope, and set about establishing B2B business trading platform. Achieve website profitability.

2 years: reach one of the largest e-commerce websites in the region, consolidate market share, integrate websites, B2B, B2C and C2C, build an independent logistics system and reduce operating costs. While consolidating the market of low-end products, we will focus on developing high-end products and establish a management system based on high-profit and high value-added products.

3 years: Acquisition of product suppliers, self-built production and marketing system, further reducing product costs. Completely break away from traditional retailers and logistics companies and establish a more convenient and preferential product marketing network.

Three years later: It depends.

Fourth, the website section and style.

The website is divided into five parts: product index, online trading, new product release, BBS and second-hand market.

In the future, we will gradually increase the enterprise product release section, increase the membership section, and implement preferential policies for paying members.

Style is defined as concise and lively, combined with pictures and texts, with light color as the keynote.

The product webpage uses a unified module to highlight the product pictures.

The second-hand market platform adopts a unified format, from product names to product notes, and adopts a credit system similar to that of Yi Bei to encourage offline transactions in the same city and avoid unnecessary disputes.

The unified price of products in the warehouse supermarket is XX.99 yuan, and the price of products above 100 yuan is XX9.9 yuan.

Verb (abbreviation for verb) website maintenance

At the beginning, a special database operator was hired to update the content of the website every day and formulate the website specifications.

Website promotion of intransitive verbs

Join the search engines of large websites, such as Sina Sohu Whiteness and so on.

At first, due to the alliance with traditional retailers, we can advertise in chain retail stores and take promotional activities such as buying a certain amount of goods and sending them to retail store members.

After the website has a certain click rate, you can find a special planning company for packaging.

From the webpage to the slogan, we will make a big revision, start the brand and further explore the market.

Seven. technical proposal

1, or rent a virtual host. 2. Operating system: windows 2000/NT.

3. Adopt systematic solutions (such as e-commerce solutions provided by companies such as IBM and HP)?

4. The security of the website includes preventing virus attack, hacker invasion and data loss caused by unexpected events. E-commerce websites also include customer information, such as bank account numbers and personal information, that will not be disclosed during the transaction. Using anti-virus software designed by well-known companies, upgrading regularly, not using unknown software, and paying attention to the safety of mobile storage devices can effectively prevent virus attacks. Using network firewall, scanning the server regularly to find vulnerabilities is patching, and hackers have no way to invade. In order to cope with accidents, data must be backed up every day, and if possible, RAID redundant disk arrays should be used for synchronous backup. It is most important to ensure the information security of customers. Attention should be paid to remind customers to be vigilant when trading, and encrypt data in the process of transmitting data, such as encrypting data with keys and digital signature technology, to ensure that customers' rights and interests will not be lost. 5. Development of related programs. Such as web programs ASP, JSP, CGI, database programs, etc.

This paper introduces in detail all aspects of e-early website construction planning, which is worth learning and can be directly used as an example of company/enterprise e-commerce website construction planning.

First, the necessity for enterprises to establish e-commerce websites

Nowadays, the development of network has shown the trend of commercialization, popularization and globalization. Personalization and liberalization of e-commerce transactions can create unlimited business opportunities for enterprises, reduce costs, and better establish relationships with customers, distributors and partners. Therefore, many companies actively expand e-commerce, serve customers and integrate the value chain. Nowadays, the network has become a strategic means of enterprise competition. The diversified expansion of enterprise management and the further expansion of enterprise scale put forward higher requirements for enterprise management, business development and enterprise brand image.

As a professional businessman engaged in the sales of clothing products, it is even more necessary to establish a good website as a carrier of external publicity and services to meet the company's development and needs, so that the website has distinctive industry characteristics and more customers can form alliances with * * * clothing products Co., Ltd. through the network.

Second, the service object of enterprise e-commerce website

The (1) website mainly serves customers and suppliers.

According to the regional market analysis of customers, the east is strong and the west is weak, and the demand changes will be reflected as follows: the demand for products in economically developed East China, North China and South China is strong, mainly for individuals and family users; There is less demand in the economically underdeveloped western regions.

From the analysis of customer structure, because fashion clothing products are mainly fashion products, users are mainly young and middle-aged students, and the demand of this group is relatively strong.

(2) Enterprise insiders are also important customers of the website. People in all departments of the enterprise can learn about the sales of products and other departments through the website, so as to better coordinate.

Third, the goal of enterprise e-commerce website

(1) Help enterprises to establish effective corporate image publicity, corporate style display and product promotion, and create a new image of "* * * clothing products company". For an enterprise that mainly sells clothing products, the brand image of the enterprise is very important. Especially for today's highly developed Internet technology, most customers learn about enterprise products, enterprise image and enterprise strength through the Internet. Therefore, the image of corporate websites often determines the confidence of customers in corporate products. Establishing a website with international standards can greatly enhance the overall image of the enterprise.

(2) Make full use of the fast and cross-regional advantages of the network to transmit information and report the company news in time. Through the advanced design of the website, the product information not only has the advantage of large amount of information in newspapers, but also combines the comprehensive stimulation advantages of TV sound, light and electricity, which can firmly attract the target audience. Therefore, the effectiveness of product information dissemination will be greatly improved, while improving the sales force of products.

(3) Through the online supply and demand system, the online supply and demand information can be inquired, ordered and traded, and the information circulation channels can be optimized. At this stage, the traditional after-sales service means can no longer meet the needs of customers. Providing consumers with convenient, effective and instant 24-hour online service is a new direction to reflect the added value of the project. Customers all over the world can download the information they need at any time through the website, get the answers to their questions online and submit their own questions online.

Four, the main content of enterprise e-commerce website

The design focuses on customers, and practical and concise columns and functions are designed around customers' needs, which greatly facilitates customers to understand the process that a series of needs such as enterprise services, consulting services, technical support, question answering and personalized product opinions are met on the website of * * * Clothing Products Co., Ltd.; Product display, service technical support, questions, feedback, joining, etc. Is to help customers experience the full range of services of * * * Clothing Products Co., Ltd.

Verb (abbreviation for verb) The overall structure of the website.

1, website navigation system

The website adopts global navigation system, and visitors can clearly understand the internal structure of the website, which is convenient for them to jump between different departments.

2. Functional modules

Based on the principle of concise interface and flexible functional modules, website construction provides a dynamic space and room for self-renewal and maintenance for website designers, producers and maintainers of * * * Clothing Products Co., Ltd., so as to improve their own websites and achieve the fundamental purpose of one-time investment, long-term benefit and cost reduction.

3. Website Home Page

The homepage of the website is the first content page of the website, and the latest and most recommended content of the whole website will be displayed here. To achieve the harmony and unity of the corporate image of the whole company; ASP dynamic page is adopted in production, and the system can call the latest content to display on the home page. In terms of content, the homepage contains the company's product classification, boutique recommendation, company photo album and other information, and the administrator can dynamically update the homepage content in the background to make the whole website full of vitality and vitality at all times. In the design, attention should be paid to coordinating the primary and secondary relations of each region, and the ultimate goal is to create a highly available and visually comfortable human-computer interaction interface. Give visitors a refreshing feeling and attract visitors to visit the website of * * * Clothing Products Co., Ltd. frequently.

4. Main column

(1) About * * * Clothing Products Co., Ltd.

This column uses static pages, and its main function is to promote enterprises. Through the understanding of its basic situation, cultural concepts, services and products, * * * Clothing Products Co., Ltd. will be familiar and trusted by more customers. In the page design, flexible use of a variety of animation effects, and strive to convey the corporate image of * * * clothing products Co., Ltd. incisively and vividly.

(2) Enterprise dynamics

This column is dynamic, and its main content is to release the internal news and activities of * * * Digital Products Co., Ltd. in time.

(3) Boutique recommendation

This column is static, mainly introducing the latest and most popular product styles of the company, and it is clear to buyers through various pictures on display.

(4) Product introduction

This column is dynamic, and the main content is to introduce the types and prices of the company's latest products. This column is an important part of the whole website. The website uses a product display system to manage products. In this way, the release of product information is very convenient and fast, and it can provide a very powerful product quick search function for website visitors.

(5) Information feedback

Information feedback adopts static pages and is realized through feedback forms. Customers can fill in the form information online and send the content to the administrator's mailbox in the form of e-mail. Customers can select different types of feedback information and send the feedback information to different administrators.

(6) Message board

This column provides a public information publishing platform, which is suitable for information exchange between personal office assistants and enterprises within enterprises; Store message data on the Internet for easy reference.

Construction progress and implementation process of intransitive verb website

According to the content and scope of the work during the construction of this website, a project working group of about 9 people will be set up to be responsible for the development of this project. Including project managers, senior programmers, HTML production, etc. At the same time, we have a set of practical and constantly improving implementation methods and experienced project management talents. Ensure that the website can be successfully completed, effectively cooperate with the participation of professionals, and manage and allocate resources in an organized and planned way.

Seven. Post-maintenance and management of website

In the daily operation of the website, maintenance management is very important. In addition to monitoring and maintaining the living system to ensure its normal operation, the more important task in the management and maintenance stage is to test the actual system performance from the actual operating system; Find out the parts that need to be improved and upgraded during the operation of the system; Measure and compare the success of the system according to the business purpose and requirements. Organize all this information into a plan to facilitate the future enhancement and upgrade of the website system. With our sincere service, excellent technical ability and scientific project management methods, we will definitely build the website of * * * Digital Products Co., Ltd. to satisfy our customers!