What exactly does the promotion of information flow mean?

1, information flow promotion is mainly aimed at different advertising channels, such as: JD.COM Express Channel: controlling the planned budget, adjusting the planned bid, frequently building new plans, directly suspending plans, and so on. Only a few people know why this is done and what is the effect after the operation.

2. For the distribution personnel, the background operation is quite familiar, so the following issues must be considered when promoting.

What's wrong with the account

What is the purpose of this operation?

Why are you doing this?

What effect will it bring after the operation?

3. The basic idea of information flow data analysis is that we ask effective questions → establish reasonable assumptions → find supporting data → integrate analysis data → verify analysis results.