Experts dealing with public relations and media relations; China cutting-edge operation management expert; Professor, International School of Management; Senior marketing consultant of digital education alliance at home and abroad; Special consultant and tutor for communication and planning of China Media Information Network; From frontline reporters to hot topic planning of people's livelihood news; From digital film and television media to paper media of enterprise founders; He has 12 years of educational consulting experience and 8 years of journalism experience, and has accumulated rich practical skills. He has rich experience in risk management and team public relations training in various industries. He has served in major administrative departments, state-owned enterprises and large private enterprises, and has a good reputation and practical achievements.
Teaching style and characteristics:
Professor Yang's course focuses on the actual media crisis response, integrates risk management theory, is systematic and emphasizes practicality. The actual combat cases are vivid, the explanations are simple, and they are good at interspersed thoughts with jokes and philosophies with humor. In-depth analysis, extensive knowledge, extensive introduction, and hit the nail on the head. Large amount of information, wide knowledge and strong operability. Excellent lectures are combined with students' interactive discussions. The atmosphere is lively and humorous. Pay attention to timeliness, and can effectively diagnose and propose solutions according to actual conditions.
Good at courses:
Public Relations, Crisis Public Relations and New Media Response