Feed means "information flow" in Chinese, and as the name implies, Tik Tok feed is Tik Tok information flow.
Feed drainage of live broadcast room is a "paid promotion tool for live broadcast room" launched by Tik Tok in April this year, and it is an advertising delivery system based on massive engines. Presenting the live broadcast room promoted by customers directly to users on Tik Tok's recommendation page is a promotion mode of introducing vertical traffic into the live broadcast room with commodity accounts.
Simply put, it is the investment information flow advertising promotion live broadcast room. When you brush Tik Tok, you will occasionally brush the live broadcast page of an anchor. This is the direct supply mode.
At present, there are two advertising forms of Tik Tok feed stream, namely short video drainage live room and feed stream live room.
The first type of live broadcast room is suitable for experienced anchors, who can adjust the content in real time according to traffic and user feedback to improve the conversion rate.
The second short video drainage studio is suitable for advertisers with good video materials, which can maximize the drainage to accurate users and improve the conversion rate.
Second, how to operate the feed account in the live broadcast room?
To start the Feed stream, you need to meet the following requirements: trademark-related qualifications and business license-related qualifications; Tik Tok account has more than 65438+ million fans; The first expense is reported by industry category. After obtaining the access qualification, it can be put in according to the following steps:
1. After opening an account, bind the personal number or corporate Tik Tok number.
2. Selection of promotion purpose: Tik Tok- live room drainage currently supports two promotion purposes: Tik Tok promotion and commercial promotion. According to different account types, the scope of promotion purposes is also different.
As shown in the figure below, the promotion purpose under Luban account can be Tik Tok promotion or commodity promotion.
3. Set the delivery range, delivery target and delivery content.
4. connect your Tik Tok.
5. Set the conversion target
6.Tik Tok —— There are two creative forms of drainage in the live broadcast room: advertising creativity and live broadcast creativity.
After selecting an advertising idea, upload it according to the conventional creative production form of short video drainage, as shown in the following figure:
The feed stream is suitable for conveying industrial products.
Directly entered industries: automobile, logistics, fresh food, furniture and building materials, tourism.
Industries to be declared: 3C digital, consumer goods, pet products, clothing accessories, food and beverage, beauty care, watches, luggage glasses, intermediary services, etc.
At present, 3C digital products, daily fast-moving consumer goods, clothing accessories, beauty shopping and personal care play the most significant role in tourism, and products suitable for live broadcast with goods can be tried.