1, set the target. First of all, look at the enterprise itself, understand the optimal resource endowment of the enterprise through the golden instinct methodology, so as to build a moat of enterprise competition and truly form a differentiated advantage. In addition, looking at the external competitive environment, analyzing industry trends, studying competitors, targeting accurate users, and exploring users' needs provide practical scientific basis for data statistics and phenomenon research at these four key levels. Only by combining the characteristics of enterprises and market competition can we help enterprises to formulate medium-and long-term goals that are in line with their own strength development.
2. Establish business. Reconstruct the core business that carries the development goals of the enterprise, optimize the product structure, set the strategic role of the product, deliver value for the product design, and truly meet the needs of consumers.
3. Design value. Molding the communication language with consumers, planning the communication value of gold concept words, designing the communication value of gold symbols, and setting the communication value of strategic products to make the brand more credible and convincing.
4. Blasting action. Transform the brand and product value through effective and continuous marketing actions, and detonate the market through public opinion detonation → activity drainage → advertising campaign → terminal transformation.
The above four-step marketing strategy of golden instinct with practical significance involves many professional contents in each part, so I won't say it. If you are interested, you can go to Zhuopu official website to find a case to explain.