If the event marketing planning is done beautifully, it can bring double benefits of great influence and low cost to enterprises and brands, but not every event marketing case can be successful, and the key depends on the overall planning of the planning. Generally speaking, planning needs to focus on activity objectives, seed topics, activity landing, budget prediction, risk control and so on. The following points are elaborated in detail, please watch:
1. How to plan activities well?
Event marketing planners must first determine marketing objectives, and then determine what data needs to be improved in marketing and how these data can help. -Meisheng Kang Bei Network Integrated Marketing Agency
2. How to plan the seed topic?
(1) Planning time: The best execution time of the event should be considered comprehensively.
(2) Planning site selection: the site selection should consider the landing, topicality, dissemination and risk of the event itself.
(3) Seed event: The most crucial point is to plan the time when the event attracts attention. Activities should meet the explosive conditions from the news point of view, which can bring a lot of traffic to the media and reduce the cost of activities.
3. How to plan the event landing?
This is more complicated, it takes five periods, and the marketing model is different, and the planning details are different.
(1) Brewing period planning: draw an outline with mindmanager, and show all the details with tables.
(2) Initial planning of communication: select appropriate media for release, including WeChat, Weibo V, Internet and TV.
(3) Disseminating the medium-term plan: The main method is to send out positive and negative water forces, create topics, cause controversy, and turn events into hot spots.
(4) Post-communication planning: brand marketing activities and breaking news keep hot and lasting. The way to break the news can be to publish condemnation and questioning reports.
(5) Closing period planning: grasping and retaining, compiling running water data and making a summary.
4. How to plan the activity budget?
Focus on spending money efficiently. I don't need to say this, you can make up for it yourself!
5. Risk control planning
After going through all the processes, calmly consider and evaluate the possible risks, which risks are uncontrollable and how to remedy them, and finally sort out a set of emergency plans.
Simply put, that's it. Too much can only be understood but not expressed. In a word, it is always right to consider everything. The most important thing is that you must pay attention to the activities you choose and the methods of implementing them.